Page 5 - AVN Intimate Summer 2018

CalExotics Augments Dr. Laura Berman Collection
CalExotics has introduced four products to its Dr. Laura Berman Intimate
The Palm-Sized Silicone Massager offers 10 functions of intense
Basics Collection. To enhance understanding of what the collection has
vibration, pulsation and escalation in one compact, hand-held package.
to offer, Berman and CalExotics produced a series of videos featuring the
The USB rechargeable massager also comes with a travel lock and a
sex educator giving information on the
memory chip that allows users to
products and answering sexual health
pick up the fun right where they left
and wellness questions.
off.
“Dr. Laura Berman’s trusted
Each of these silicone pleasure
expertise in the area of sexual health
items is waterproof and backed by
and wellness has been invaluable to
CalExotics’ 90-day warranty.
us,” said Susan Colvin, founder and
The video series is available for
CEO of CalExotics. “Our mission is
download or streaming. In the
to help people improve their sexual
footage, Berman describes how to
health and wellness, and these new
use the Kegel exercisers and dilator
products do just that. We are proud to
kits, and suggests ways to use the
include them in the Dr. Laura Berman
massager. Videos can be found on
Collection.”
each product page at
New to the collection are the
b2b.CalExotics.com.
Alena and the Isabelle, ergonomically designed dilator kits that revitalize
The sex educator also conducts a “Sexual Health and Wellness Q&A”
vaginal muscles. Alena is a set of three gradually sized dilators, while
series on the CalExotics YouTube channel.
Isabella is a set of two dilators and a vibrating bullet. Each set is designed
“So many people have personal questions about sexual issues that
to help reduce discomfort and aid in relaxing tight muscles.
they haven’t felt comfortable sharing,” said Jackie White, executive vice
For tightening and toning kegel muscles, there are the Kegel Set
president of CalExotics. “Whether it is how to use a dilator set or how
Silicone Weighted Kegel Exercisers. The exercisers in this kit are
to spice up a marriage, Dr. Laura Berman does a great job of answering
gradually weighted; the larger exerciser is lightweight for beginners,
these private questions in a warm and nonjudgmental way. We hope
while the smaller exerciser is heavier and intended for advanced users.
that these videos will help people feel comfortable taking control of their
Each one comes with a durable and flexible retrieval cord.
sexual health and pleasure.”
Doc Johnson, ECN Team Up for Immersive Kink Lifestyle Display
Mega manufacturer Doc Johnson and adult distributor East Coast
makes sense to show them. The female sub is in the Handler’s Collar
News teamed up with adult retailer Spice of Life in Hallandale Beach
and Leash set with really sexy lingerie, and it only takes a second for the
to create an immersive BDSM display that showcases the Kink by Doc
visual story we’re telling to resonate with buyers.”
Johnson product line.
“BDSM is on the rise,” said La Mantia. “And as the marketing director
Spice of Life storeowners Rick and Rebeca Gonzalez noted the newly
for ECN, I make it my business to help my customers capitalize on
added Kink by Doc Johnson
growing trends. That’s why
collection is already a big
I love working with Kerin
draw for shoppers. The couple
and Krystal. They get the
credits the popularity of
creative and pop-culture side
the line to the fact that their
of things. If a scene in a movie
customers can literally step
can inspire people to shop for
into a BDSM boudoir fantasy
blindfolds, just imagine what
scene, thanks to the innovative
an interactive scene in a store
efforts of Doc Johnson’s retail
can inspire them to buy.”
experts, Director of Sales
ECN also stresses that the
Kerin De Francis and Visual
significance of initiatives like
Merchandiser Krystal Silva, as
the Doc Johnson’s innovative
well as Peter La Mantia of East
display design is as much
Coast News. Together, they
about education as it is about
brought Rick and Rebeca’s
sales.
vision to life.
“Doc Johnson is all about
The Kink by Doc Johnson
education as a means to
display features a bedroom
enhance pleasure,”
scene, two kink-styled
said De Francis, who
mannequins, and a large tester
prides herself on her
table that lets shoppers engage
engaging training style.
with a range of products from
“Testers are teachers
the line. The display’s male
and when it comes
and female mannequins help customers immediately identify with the
products. By seeing the figures, they can’t help but imagine themselves
in the same scenario.
“We wanted to set the scene,” said Silva. “So we styled the
mannequins as a ‘dominant’ and ‘submissive.’ Most customers are
looking at these items, wondering how they’d look and feel on, so it
to sex, most people are eager to learn.”
“This isn’t a cookie-cutter line in a run-of-the-mill store,” explained
De Francis. “We wanted the Spice of Life/Kink collaboration to be fun
and dynamic. It’s all about having fun and helping customers.
“Creating this display was really a BDSM fantasy come true,” joked
Silva. “In the merchandising sense, that is!”
SUMMER 2018 | INTIMATE | 5