Page 22 - AVN Intimate Winter 2017

FEATURE
System JO’s Wholesale Changes Parent company selects four distribution partners in U.S.
and change for United Consortium.
Last year represented a time of growth
Continuing down its reorganization
path, the company has consolidated its
U.S. distribution network.
As of January 1, 2018, wholesale distribution of
the manufacturer’s brands System JO and
DONA by JO will be reduced to four partners:
East Coast News, Nalpac, National Video Supply
and Williams Trading.
“Although this was an extremely difficult
decision, we know it’s the correct move for our
customers,” explains Michael Woolard, CEO.
“Since my start with United Consortium, the
overriding goal has been to continually improve
support for our retailers. This shift to narrow our
distribution will allow us to focus more energy
on stores than ever before.”
Considering a wide range of criteria, the
company believes its narrowed selection of
distributors represents the optimum balance for
the U.S. market. As part of the consolidation, the
remaining “Preferred Partners” will work with
United Consortium to keep retailers stocked
and supported with educational and marketing
The overriding goal has been to continually improve support for our retailers. This shift to narrow our distribution will allow us to focus more energy on stores than ever before.
materials. The company plans to release further
details of its Preferred Partner program in the
coming weeks.
“We’ve all worked very hard to position our
—Michael Woolard, United Consortium CEO
System JO and DONA brands as leaders in
Consortium understands this as well, and
the adult industry,” Woolard continues. “Our
we can’t wait to work with them to help our
commitment to this market is stronger than
customers grow.”
ever, and our Preferred Partners are 100 percent
For more than 15 years, Williams Trading
aligned with our mission.”
has had a legacy of supporting System JO.
As one of the preferred partners, East Coast
“Our mutual partner goals are to deliver
News—a leading distributor of adult toys,
the highest level of customer support for
novelties and accessories—has warehouses
the United Consortium brands with in stock
located in New Jersey, Florida and California.
fulfillment, free e-learning support, and same
“We are very honored to be part of System JO’s
day shipment. We are honored to be selected
growth moving forward,” stated Lynda Mort,
as one of the four preferred partners in the
vice president of marketing and sales for East
United States,” said Robert Pyne Jr., president
Coast News. “We are committed to providing the
and CEO.
best service to our customers, and will continue
Williams Trading offers the complete line of
to work with the teams at System JO and DONA
products including all stimulants, lubricants,
to ensure that happens.”
body, hygeine and massage products.
Another longtime partner is Nalpac, which will
“These fast selling System JO and
continue to be a full-line distributor of System JO.
DONA collections are supported by our
“Nalpac is thrilled to be named a Preferred
knowledgeable sales staff for all brick-
Partner and to be continuing our long-standing
and-mortar adult channels including a
relationship with System JO! We’d like to thank
comprehensive drop shipment program,” said
the wonderful people at System JO and our
Richard Pyne, vice president of e-commerce
awesome customer base for their continued
sales.
support. System JO is a ‘must have’ in every
Retailers can contact the United Consortium
adult outlet and we’re ready, willing and able to
directly at sales@systemjo.com or contact
service the industry System JO demand,” said
preferred partners directly using this contact
Glenn Leboeuf, Nalpac’s director of operations.
information:
Nalpac is the only preferred partner in the
East Coast News: dany@ecn.com
Midwest and has an experienced customer
Nalpac: sales@nalpac.com
service and sales team. Nalpac has a 92 percent
National Video Supply: josales@natvideo.com
fill rate and 99 percent same day/next day
Williams: sales@williamstradingco.com
22 | INTIMATE | WINTER 2018
shipping to vigorously support all retailers
System JO and DONA by JO needs with easy,
quick and accurate ordering and delivery.
Nalpac stocks the full-line of System JO
products including everything retailers need
to display and merchandise System JO in
their stores along with all educational and
marketing materials.
Selected as one of the four domestic
distributors, National Video Supply looks
forward to continuing to deliver System JO
and DONA brands to existing customers, as
well as the opportunity to serve new clients.
“I am very proud of the relationship we’ve
built with United Consortium over the years,”
explains National’s Lee Negri. “Our entire
team has worked very hard to represent JO
and DONA, and we’re all excited to have that
effort recognized.”
Priding itself on personalized customer
service, National Video Supply is prepared
to work closely with United Consortium’s
team to support JO and DONA resellers.
As part of the Preferred Partner Program,
National will facilitate focused marketing
and merchandising support aimed to increase
brand awareness.
“We know that being a good partner goes
beyond delivering product on time,” Negri
continues. “It takes support and education to
help retailers succeed with any brand. United