Page 15 - AVN Intimate Winter 2017

Nasstoys Debuts Intense Bullets Series
Satisfyer Planning Major Advertising Push
Nasstoys has released a new series of Intense bullets, including the Intense
Power Bullet and the Intense Vibrating Bullet.
“These new Intense bullets are appropriately named as they are by far
the most powerful bullets we have produced thus far with deep vigorous
concentrated vibrations,” said Kathryn Hartman, Nasstoys sales and marketing
director. The bullets can be seen at the AVN Novelty Expo.
The Intense Power Bullet has seven functions, easy single-button control, and
lasts up to 2 hours and 20 minutes before needing to recharge via the USB cable
that is included. The Intense Power Bullet is discreetly quiet and waterproof for
fun in the tub, shower, or spa. It’s available in silver, purple, and pink. Nasstoys’
Intense Power Bullet is small, easy to clean and charge, perfect for a quickie or
to take on a weekend getaway; making it a must-have bullet for everyone.
The Intense Vibrating Bullet is a traditional, battery operated bullet, but
intensified. There is a push-button on/off function for easy use when things
are getting hot and heavy, while also being discreetly quiet and waterproof.
The Intense Vibrating Bullet is available in black, purple, and pink, and comes
beautifully packaged and ready to prominently display. In this case, good things
do come in small packages.
To schedule a meeting with Nasstoys during the 2018 AVN Novelty Expo,
held January 24- 27 in Las Vegas, email elliot@nasstoys.com or
taylor@nasstoys.com. Nasstoys will be in booth 500 at the AVN Novelty Expo.
For Spanish speaking customers, email christina@nasstoys.com to schedule a
meeting.
Tenga Offering Iroha Zen
Tenga—a Japanese-based company
known for male masturbation devices
and pleasure products for women—has
a new addition to its Iroha collection of
massagers. The Iroha Zen is available
in three colors named after teas:
Hanacha (floral tea), Matcha
(powdered green tea) and
Yuzucha (citrus tea).
For the first time, Iroha’s Soft-
Touch silicone is available in a
battery-powered item. Rows of
pleats adorn the outer silicone,
covering the marshmallow-soft
inner layer. The long shape is
easy to hold, and the item is fully
waterproof up to 50cm (20 inches)
for use in the bath and easy washing. It
also features Iroha’s dust-proof coating
to help keep it clean. The Zen requires
two AAA batteries (tester batteries
included).
The shape is inspired by the
chasen, a bamboo whisk used in
making traditional Japanese
matcha tea.
The Iroha Zen has a
suggested retail price
of $35 and will be
available in early
2018.
For more, visit
Tenga-Global.
com.
EIS GmbH, manufacturer of the Satisfyer family of products, has
a real way with advertising, as seen in its campaign featuring
adult megastar Rocco Siffredi promoting its new Satisfyer Men
vibrator. And most recently the German brand began a three-year,
worldwide TV and online advertising campaign—along with real-
life tests with major women’s magazines.
Satisfyer celebrated the end of 2017 by taking the lead in
education and communication direct to more than $60 million
of consumers each month and counting. And for 2018, it is the
sponsor of the 2018 AVN Novelty Expo, which will also expand
brand awareness.
“In Elle magazine Satisfyer has printed eight pages of
education, Elle Inner Members survey and advertising including
online (Elle.com), breaking a rule that has forbidden for adult
toys to advertise in women’s mainstream magazine worldwide
with sex toys. Satisfyer will reach, just for this month of
December, more than 25 million of American Elle readers (print
issue and online). As we strongly believe in consistency, we’ve
decided to extend our massive investment and partnership with
Elle USA for the year of 2018 and will be present every single
month alternatively with ads and education on print issue
and online, starting January 2018, ensuring brand building ad
recognition, as increasing sell out for all our retailers. With
the same strong building and investing in future spirit, we
are really proud to announce that we’ve just signed the same
agreement with Cosmopolitan USA, adding more than 35
million of consumers monthly, taking an active role in educating
sexual wellness and promoting our brand,” Jerome Bensimon
said. “Also, we are working on a new Satisfyer Women TV spot
and worldwide campaign in cooperation with Europe’s most
prestigious and awarded advertising agency, Jung von Matt
(Mercedes Benz, Audi, Vodafone, Angela Merkel, Sixt rental car
etc.). Shooting started in early November in the U.K. The world
premiere will be released end of January 2018.”
Following its strategy, Satisfyer wants to be one of the most
advertised brand worldwide in 2018.
Toward that end the company has been offering three free
samples to business partners. The giveaway totaled more than $8
million in products, all in an effort to help retailers increase sales.
Satisfyer is providing each business partner with free samples
of all new Satisfyer women products. To each team member,
Satisfyer will offer a Satisfyer Pro 4 Couples, Satisfyer Pro G-Spot
Rabbit and Satisfyer Pro Plus Vibration.
“Satisfyer is currently manufacturing 35,000 of each three
products, representing 105,000 units for a value of $8 million,”
Bensimon said. “We would like to take this opportunity to
thank all our business partners for their strong support, efforts,
engagement and partnership to build up together this amazing
and successful adventure.”
For more, visit Satisfyer.com.
WINTER 2018 | INTIMATE | 15