Page 12 - AVN Intimate Summer 2017

FEATURE
Continuing Education
Eldorado Trading Co. adds new Elevate U lessons,
hosts training event
E ldorado Trading Company, a leading
distributor of adult toys, party supplies
and lingerie, has released the sixth and
seventh lessons in its Elevate U sexual
health e-learning series.
The topic for Lesson 6 is “Sex for Everybody!
Sexual and Gender Diversity.” This lesson covers
specific terminology about gender and sexual
orientation and offers insight into the challenge
of talking about gender, sexuality and toys in
affirming and comfortable ways.
Lesson 7 is “Sex for EveryBODY! Body Image
and Customers of Size.” The focus of this lesson
is to give retailers the skills to talk to customers
in a body-positive way in order to create a
comfortable store environment for shoppers.
With the release of these two additional
lessons, the first 100 learners to complete lessons
6 and 7 will receive a free Elevate U branded
T-shirt.
Eldorado’s Elevate U sexual health certification
series was launched at the beginning of the
year in partnership with the Center for Sexual
Pleasure & Health. A 16-lesson e-learning series
that covers a variety of sexual health topics,
Elevate U goes beyond product focus and is
designed to give adult retail owners and their
employees the knowledge they need to become a
sexual health resource in their communities.
Eldorado Director of Sales Bill Barna said, “I
am thrilled at the participation and feedback we
have received about Elevate U! This program is
truly at the core of Eldorado’s guiding principles
and I could not be more proud of the educational
opportunity we are providing our customers.
As competition in our industry continues to
intensify, Eldorado is committed to helping our
customers stand out in their communities and be
a true resource for consumers.”
Eldorado clients have expressed their
appreciation for the training. Byron Love of
Florida’s Guilty Pleasures boutique said, “Elevate
U is a great resource with a unique take on
training employees. It will definitely become a
staple in our training program and a requirement
for our staff. Teaching health and wellness are
important responsibilities for those who are
selling sex toys and sexual satisfaction.”
Amy Schoff summed up the thoughts of the
staff at Dick & Jane’s Naughty Spot in South
Dakota, saying, “In an industry that is constantly
changing with new products and information,
Elevate U has given our team of retail sex
educators new and up-to-date information
about sexual health and well-being and product
information. Being able to better inform our
customers about products and sexual health has
12 | INTIMATE | SUMMER 2017
Elevate U isn’t the only training opportunity for
Eldorado customers. The distributor also offers
training events a few times a year to further engage
its clients by offering useful tips for how retailers can
grow and evolve their businesses.
increased our sales and customer satisfaction. I would recommend Elevate U to any retail store
looking to educate their customer, and help them make informed decisions about purchases.”
Samantha Holton of XXXToySpot in Arizona also saw increased sales after her Elevate U
experience. “These classes have helped me be a better saleswoman and have taught me more
than I would have thought,” she said. “Thanks to the classes, our sales are doing better.”
Elevate U isn’t the only training opportunity for Eldorado customers. The distributor also
offers training events a few times a year to further engage its clients by offering useful tips for
how retailers can grow and evolve their businesses.
The most recent event featured about 20 vendors, who gave product demos, and also
presentations by two experts, Kira Manser of CSPH and sex educator Reid Mihalko. Attendees
benefited from two days of lots of learning and then got the opportunity to shop the warehouse.
Elevate U is available to all active Eldorado customers. More Elevate U lessons will be released
in the coming months. To enroll, visit Eldorado.net/ElevateU or email elevateu@eldorado.net. To
learn more about the Center for Sexual Pleasure & Health, visit TheCSPH.org.