Page 22 - AVN Intimate fall 2016

FEATURE
Abuzz in Burbank
ANME Founders Show marks 20 years by looking to the future
new COO—had pledged to hold candid
conversations with customers about the
new direction of the company, and kept that
promise at all levels, from the new booth to
the shirts staffers wore to said staffers talking
about the recent history of the company and
its future.
A new, more open booth greeted visitors
and reinforced the message that Topco is
“Invigorated.”
“We are really fired up and ready to re-
establish ourselves,” O’Bryan told AVN.
Staffers in the booth wore shirts that echoed
the messages written on the top of the booth:
“Commitment To Quality,” “Consistent
Delivery” and “Building Trust.”
Inside the booth were some of the new
product offerings as well as popular existing
lines sporting new packaging. Among the new
items were the Climax Spinners, a collection of
rabbit-style silicone massagers that boast six
speeds and a shaft that rotates. Also new were
the Climax Elite products: Clio and Diana. The
pieces are powerful massagers that feature a
finger loop to make them easier to position
and control. The Clio is a lay-on vibe with
“ears” that can hug a clitoris, while the Diana
is a C-shaped vibrator that can be used in a
variety of ways.
“It can be used externally, or inserted into
the vagina or even used around a penis,” said
sales rep Nancy Cosimini.
Also creating a buzz in the booth were the
CyberSkin Stealth line of male masturbators.
The strokers come with adjustable suction cup
bases so they can be used hands-free or in the
tub or shower. It also allows them to be used
solo or with a partner. In some of the pieces,
the sleeves are not only removable, but also
reversible with a vaginal opening on one end
and a mouth opening on the other.
“These give customers more bang for the
buck … literally,” Cosimini said.
Doc Johnson came out with guns blazing
for its 40th year, releasing more new products
than in recent memory. Among the biggest
launches was the debut of the Kink by Doc
Johnson line, with several dozen new SKUs.
“Every toy in this collection was done
in collaboration with the people at
Kink.com, who are arguably the leaders
in BDSM content,” said Erica Braverman,
marketing coordinator for Doc Johnson. “They
were really involved in every step of every
product.”
More of the products in the collection are
made of silicone, but some—particularly the
strokers—are crafted from Doc’s UR3 material.
There were a couple of big milestones
marked at the summer ANME Founders
Show, which took place July 17-19 at the
Marriott Burbank Airport. This year the
B2B trade show turned 20—but that was only
half the landmark reached by Doc Johnson,
which celebrated its 40th anniversary.
But looking back is not what the ANME show
was about. Instead, the companies gathered
to show off their newest products, including
such exciting developments as new lines of
22 | INTIMATE | FALL 2016
BDSM gear, men’s pleasure toys from a veteran
condom manufacturer, and the first sex toy
designed for female-to-male (FTM) transsexuals.
The show was created by the Big Five—Topco
Sales, Doc Johnson, CalExotics, Nasstoys and
Pipedream Products—and all were on the scene
to debut new products and ranges, and in some
cases even a new booth.
Topco Sales—a manufacturer that made
headlines recently following the appointment
of industry vet Autumn O’Bryan as the