Page 24 - AVN Intimate Summer 2016

FEATURE
By ShERRi L.ShAUlis
Sexual Healing CalExotics gives back with new Inspire collection
One of the standouts at the ANME Founders Show in January was at
Is the line TARgETEd AT specific consumER groups?
the CalExotics booth. The Inspire collection, a group of sexual wellness
Inspire targets women who are about positively contributing to this
products, was displayed alongside literature about a female-centric
wonderful charity in their purchase of these high-quality health and
organization that would benefit from its sales. That foundation, Living
wellness products. These are products that inspire people to live deeply
Beyond Breast Cancer, has been working with CalExotics for more
rich, enjoyable lives.
than a decade, but this was its biggest collaboration with the pleasure
product giant.
How many toys and whAT kind of products does the collection
Christina Meehan of Living Beyond Breast Cancer was there to talk
about the Inspire collection, and also to pick up a check—a very large
one in terms of both physical size and dollar amount. After accepting
$18,689 from CalExotics founder Susan Colvin, Meehan stayed around
to share her enthusism for the Inspire line.
“Living Beyond Breast Cancer is celebrating its 25th anniversary this
year. Our goal is to provide trusted information and a community of
support to those impacted by breast cancer,” Meehan said. “Sex and
intimacy ... is one of our most popular workshops at our conferences. A
lot of women have side effects from treatment, many of them sexually
related. So these products are perfect for those concerns.”
Meehan, who has been with LBBC since May 2015, is a cancer
survivor herself. “I just finished treatment not long ago and decided
to do something more fulfilling and meaningful. Cancer threw me
into menopause, so that is another crappy part about it. I need these
products in my life. I’m very excited. ...
“I came through such a heavy, heavy thing. And this is light and airy,”
she said, gesturing at the pretty-in-pink Inspire display. Meehan believes
these items should give a big boost to a cancer survivor. “I think it’s
going to help her confidence.”
Now that the products are in stock, it’s time for retailers to take notice.
Susan Colvin and her CalExotics team were happy to oblige with more
information about this collection devoted to sexual wellness.
WhAT is, so to spEAk, the inspiRATion for the InspiRE collection?
The Inspire collection is a complete line of female-centric products
that are designed to help positively affect the overall well-being and
health of women with a some of the proceeds benefiting Living Beyond
Breast Cancer (LBBC.org). Living Beyond Breast Cancer is a charity
that provides programs and services to people whose lives have been
impacted by breast cancer. The organization is based in the United States
but their services are available around the world.
include?
The Inspire collection has nine styles—two Kegel exercisers, two
wands, two arousers, a dilator kit, a panty teaser and breast massager.
All Inspire products are waterproof and made of premium silicone that
is body safe, unscented and phthalate-free. The powered items in Inspire
feature ten functions of vibration and are USB rechargeable.
Let me tell you a little about each product individually. The Silicone
Dilator Kit is designed to help women maintain vaginal health and
improve physical comfort during intercourse. The kit offers five
graduated sizes that are ergonomically curved and easy to use. The
Kegel Training Kit is designed to assist in strengthening the pelvic floor
muscles with three different sizes and weights. It’s recommended to
start with the lightest weight and work your way up to the heaviest.
The Vibrating Remote Kegel Exerciser is designed to help promote a
positive Kegel routine with both exercise and pleasure in mind. It can be
used with or without the remote. The Vibrating Remote Intimate Teaser
is a versatile massager that is design to fit comfortably in a panty. The
remote is discreet, shaped like a compact with a built-in mirror. This
makes its perfect for pleasure anywhere. The Vibrating Remote Breast
Massager is designed to gently stimulate breasts. This is the ultimate
device for those that love intense nipple stimulator or endeavor to
relieve soreness. Its design allows it to fit comfortably in most bras. It
also comes with a compact-shaped remote.
The Vibrating G-Wand is a multi-directional massager that flexes and
bends with you. Its functionality and sleek design help women to have
ultimate control during use. The Vibrating Ultimate Wand is a full body
massager designed to be used on any body part. It’s discreet enough to
be left on someone’s night stand without worry. The Flickering Intimate
Arouser helps stimulate any erogenous zone with its intense flickering
tip. The Pulsing Intimate Arouser enhances arousal and intimate
sensitivity with its soft nodules.
When did the idEA for the campaign first come up?
Over ten years ago, we wanted to create a line of products
supporting a worthy cause. My team and I formed a
partnership with Living Beyond Breast Cancer. At that time
the first product was launched, the Papillon Massager, and
it has been on the market ever since. In 2015 we wanted to
further our relationship and charitable
contributions with Living Beyond
Breast Cancer, which is where the
Inspire line started.
CalExotics and LBBC started the
Inspire endeavor to expand the strides
made with the Papillon massager.
CalExotics made a substantial initial
donation, of over $18,000, to LBBC
to establish the items, and then will
continue to donate based on sales
of these items. Over our ten-year
relationship, CalExotics and its
partners have raised thousands of
dollars to help fund this cause.
24 | INTIMATE | SUMMER 2016
Which pos and mARkETing mATERials ARE on oFFER alongside the
InspiRE collection?
Inspire offers two point-of-sale displays along with signage
and marketing collateral with purchase of a minimum
quantity of products. The two point-of-sale displays are for
the Vibrating Remote Breast Massager and Vibrating Remote
Intimate Teaser. Both are perfect for the retail environment,
giving consumers the opportunity to touch and feel
these products. The displays are limited; contact your
distributor for more information.”
How long will you pURsUE the campaign?
We have been in a partnership with Living
Beyond Breast Cancer for over 10 years.
CalExotics has a long history of supporting
charitable causes impacting the lives of
women. Since its inception, CalExotics
has donated $1 million, not including
the hours that our
employees contribute.