Page 18 - AVN Intimate Summer 2016

FEATURE
Tops in Pops
The biggest sellers at Doc Johnson
run across the pleasure product
spectrum: three strokers modeled
on adult stars, three items from
popular Doc collections, and four
classics.
Back to Basics
Around since 1989 and
1993 respectively, the
original Pocket Rocket
and items from the Vac-
U-Lock system are still
in the list of top sellers,
along with such basics as
the Pussy Pump and the
Classic Butt Plug.
• Pocket Rocket—The
Original (Ivory)
• Classic Butt Plug (Smooth Medium
Black)
• Vac-U-Lock Ultra Harness With
Plug (Black)
• Pussy Pump - Pink
Porn Star Privates
Made from Doc’s
UltraSkyn, a lifelike
material that is
phthalate free and
produced in the U.S.,
three strokers mold-
ed from two porn
stars who no longer
shoot in the business
are all still top sellers.
• Sasha Grey UltraSkyn Cream Pie
Pocket Pussy
• Sasha Grey UltraSkyn Deep
Throat Pocket Pal
• Jessie Andrews UltraSkyn The All
American Girl Masturbator
Winning Lines
Doc’s GoodHead line of
products to enhance oral
sex contributes one of
the top sellers, as do the
Crystal Jellies and Lucid
Dream lines.
• GoodHead™ Deep
Throat Spray (Sweet
Strawberry)
• Crystal Jellies® Anal Starter
(Purple)
• Lucid Dream 14 (Purple)
18 | INTIMATE | SUMMER 2016
Reelin’ in the Years Top, the
staff in front of a sculpture made
from metal salvaged after a 1995
fire damaged Doc Johnson; left,
sales manager Ken Dorfman,
production manager Jerry Cohn
and packaging supplier Harry
Krigsman in the early 1980s;
below right, Chad takes a selfie
with the staff; below left, Ron
gives the first Perfect Attendance
Award in the late 1970s.
industry has grown and evolved, originality and
innovation have always been at the core of Doc
Johnson’s business model—and that’s where we
will continue to focus our energy in the future.
“We’ve produced some of the most
groundbreaking products on the market since our
early beginnings (our Original Pocket Rocket and
iVibe Rabbit vibrators have both become household
names), and we continue to raise the bar with
developments like 2015’s TruSkyn, a pure health
grade silicone that emulates the feel of real skin,”
Chad continued. “Going forward, the public can
expect more of what they love about Doc Johnson—
exciting upcoming collections, new partnerships
with top stars, and original creative marketing
campaigns—as well as an overall betterment of our
processes in all facets.”
Erica noted Doc Johnson—which has long
been known in mainstream—will continue that
relationship with fans and customers, utilizing
every avenue available.
“There have been huge developments in both
technology and societal perspectives since the 1970s. Not only are
there more material options than ever, there have also been far-
reaching changes in marketing and design preferences, as well
as attitudes towards sex and sexuality,” she said. “One of our
roles in the marketing department is to determine what drives
our consumers, and how to make Doc Johnson’s products more
accessible to the public. In recent years, we have increased our
focus on outreach and branding. The marketing team spends a
considerable amount of time interacting directly with customers
through channels like Twitter, Facebook, Instagram, and Snapchat.
Another top priority for us has been nurturing and strengthening
relationships with journalists, bloggers, and other major influencers
in both B2B and B2C sectors. We’ve secured high-level mainstream
media placement on a number of top-tier platforms in 2016, and that
will be a continuing theme for Doc Johnson going forward.”
For more information, visit DocJohnson.com.