Page 14 - AVN Intimate Summer 2016

Manager Inc. has debuted Nadkins, a
towelette specifically formulated for
a man’s most sensitive area.
“Our goal is to deliver high
quality and luxurious grooming
products to men,” said founder and
CEO Joe Caccamo. “Having a very active
lifestyle, I understand the need for a product
like Nadkins in the marketplace. Let’s face it, when a
man is uncomfortable down there, he is generally
uncomfortable all over, making for a miserable day.
We aim to solve this problem by bringing Nadkins to
the masses.”
Caccamo enlisted the help of a top beauty
industry chemist to create the Nadkins
formula. The individually wrapped towelettes
gently clean, hydrate, soothe and comfort all
skin types while providing a refreshing feeling that
Nadkins Unwraps Towelettes for Men
boosts men’s comfort and confidence.
New York-based Whipsmart, a beauty/wellness manufacturer,
handled product formulation, packaging and
production. Whipsmart created a non-toxic formula comprised
of aloe vera (soothes irritation); allantoin (cleans away dead
skin); vitamin E (protects and nourishes); colloidal oatmeal
(soothes dry, itchy skin); menthyl lactate (cools and refreshes); and
grapefruit essence (freshens naturally).
Nadkins will be sold in a 10-pack “cigarette-style” box and also
through a refillable gravity box for retailer point-of-sale. On
Nadkins.com, a box of 10 pocket-sized packettes will sell for
$12.50; a subscription option for $11.50 per 10-pack box; and
three-pack (30 packets) for $30. The 60-count, point-of-
sale gravity box is available to select retailers with
suggested retail pricing of $1 per packet.
Follow on Twitter: @NadkinsMen or
Facebook.com/NadkinsMen.
CalExotics Rebrands Hard Vibes
With hundreds of SKUs in its inventory,
pleasure product manufacturer CalExotics
is always looking for ways to help
retailers present its top sellers. The
company’s newest collection does just
that, bringing together some of
CalExotics’ most popular classic vibrators
into one streamlined collection, Hard
Vibes, broken down into four categories.
In addition, four fresh products have been
added to round out the offerings.
CalExotics founder and CEO Susan
Colvin said, “With our expanded
branding efforts we felt it was time to
update some of our classic products, and
the first step was with the Hard Vibes
collection. You will see more of this from
CalExotics as we continue to move
forward.”
Hard Vibes offers four categories to aid
in merchandising, selling and shopping.
Discreet, value-priced and available in fun colors and shapes, Mini
vibes are a key component of every woman’s toy chest. Slimline offers
plenty of vibration from sleek designs. Power+ delivers superior
performance and a larger size. Each Power+ is driven by C batteries,
giving users a buzzworthy boost. Signature is a step above the
ordinary, providing an upgraded experience from classic shapes.
The four new models give consumers even more variety. The Mini
Leopard Massager is a compact massager with a leopard design that
suggests a wild adventure. The Mini Pearlessence G Vibe offers a
pinpoint G-tip and a glittery design. The Signature Contoured “G” is
ergonomically curved with a contoured tip designed to hit the right
spots. The Signature Metallic Shimmer G is a smooth, metallic-finish
G-spot massager for those who like long G-spot play.
Hard Vibes makes the biggest impact when merchandised together,
suggests Jackie White, executive vice president of CalExotics. “The
updated, more cohesive packaging looks great together,” she says. “The
categories also make it easy to find the right product quickly. Be sure to
check out our visual merchandising plans for suggestions on how to set
up your Hard Vibes wall.”
To find detailed product information, images, videos and other
marketing resources, visit CalExotics.com.
14 | INTIMATE | SUMMER 2016
Sybian, Sliquid Enter Into Partnership
Sybian has entered into an exclusive partnership with personal
glide developer Sliquid.
“We have been actively looking to offer consumers various
products that compliment the Sybian and its massive user base,”
said Dave Lampert, Sybian creator. “Sliquid immediately caught
our attention; their dedication to creating a variety of intimate
care with all-natural elements makes them an ideal partner.”
Since its creation, Sybian has been a product designed and
focused on improving sexual health and wellness. Nearly 30
years later, Sybian continues to focus in this area, and the
partnership with Sliquid will offer Sybian customers a range of
all-natural vegan Sliquid personal glides. As part of the
partnership, Sliquid has created a signature Sybian Lube Cube
that will be included with the sale of every Sybian package and
available for purchase at Sybian.com.
This partnership further extends Sybian’s investment this year
into body-safe products, which include the release of two new
all-silicone attachments: the G-Wave and Orb. Consumer interest
and sales volume from the new attachments far exceeded
expectation and will lead to new designs and production later
this year.
“The Sliquid team and I were honored to have been
approached by Sybian, an iconic brand with one of the most
famous products in the intimate market,” Sliquid CEO Dean
Elliott said. “We quickly learned that Dave and his team were as
grounded and easy to work with as they are brilliant, and I
couldn’t have asked for a more symbiotic partnership.”
Each signature Sybian Lube Cube contains 12 individual
pillow packs: three each of Sliquid Naturals H2O water-based,
Sliquid Naturals Sassy water-based gel, Sliquid Naturals Silk
silicone and water-based hybrid, and Sliquid Naturals Sea water-
based infused with seaweed extracts.