Page 6 - AVN Intimate Spring 2014

SHOW AND TELL
Nexus Returning to USA
After more than two years away, adult pleasure
product brand Nexus is back in the United States.
Nexus had a long and well documented patent issue
back in 2011, which ended when an agreement was
reached outside of court, prohibiting the brand from
selling a portion of its range in the U.S. until 2016.
This gave the company time to concentrate on
setting up a strong distribution network around the
rest of the world and invest effort in adding more
products to the range.
“I feel now is the perfect time to re enter the
U.S. market,” said Monique Carty, Nexus director.
“With added products including our first from Nexus
Femme and with 2016 looming, there’s no better
time to re introduce ourselves and remind America
we are still here and going strong.”
Carty added that response within the industry has
demonstrated “that we have not been forgotten and
have in fact been missed by the market, which has
both inspired and motivated us.”
Nexus has set up a U.S. warehouse in California in
order to service the continent more quickly and
efficiently and is looking forward to working with
customers new and old.
For more information on the Nexus range, visit
NexusRange.com or email
wholesale@nexusrange.com.
Fun Factory Asks Retailers to ‘Trust the Thrust’
Since December, more than 500 North American
stores have launched the Trust the Thrust
Retail Campaign—plus many hundreds
more from Canada to France. The
goal of this campaign is to show
consumers the Stronic Pulsators’
unique ability to mimic the thrusting
motions of lovemaking.
Fun Factory is giving out cash prizes
to retailers who make the best use of the
campaign’s merchandising material and web
art. Retailers wishing to participate can
contact their sales representative or email
contact@funfactory.com.
Novelty stores in the United States have
been sending store pictures and videos to Fun
Factory to win cash prizes for Best Display and
Best Online Campaign. According to Emilie
Rosan, director of marketing at Fun Factory
USA, “Our retail partners are doing a great job
at featuring the Trust the Thrust campaign. The
goal here is to put a pulsator in as many hands
as possible worldwide, and to educate the
consumer about this new technology.”
Rosan added, “The consensus among retailers
is that the Swing Display helps boost their
sales by showcasing the toy’s unique thrust
motion. The product booklets are also popular,
as they feature Hands Free Positions that
couples can use with Stronic. Finally there’s the
Guest Book, where consumers can write a line
about their first reaction when holding a
Stronic.”
To support retailers online, Fun Factory also
created animated banners showing the
Stronic in action, thrusting back and
forth. Rosan said, “The banners were
created using HTML5, so they are like
a mini movie. They can be customized
to fit any retailer’s site. Retailers can
request the files by emailing
marketing@funfactory.com.”
The Stronic Pulsator also got a boost from
media coverage recently. Stronic Zwei was
featured in the February issue of C osmopolitan
magazine as well as other V-day guides. Rosan
added, “Cosmo editors came to the Stronic
launch party at MOSEX in June of 2013 and
they were impressed. They asked many
questions about this new alternative to
vibrators and had one of their reviewers test
the Stronic Zwei. Cosmopolitan quoted their
reviewer: “Normally, I am a clit-focused kind of
gal, but when I pressed the Stronic upward
toward my G-spot and circled around, I ended
up switching to almost all 10 settings. It
delivers serious action when you are in the
mood for a good G-spot orgasm. … Giddy up!”
Fun Factory is encouraging all retailers to
launch the campaign in their stores and on
their websites, as well as enter the
merchandising and web contest to win cash
prizes. Questions can be emailed to
contact@funfactory.com or directly to the
retailer’s sales representative.
Sportsheets Marks 5-Year Anniversary of Sex in the Shower Collection
Sportsheets is celebrating the fifth anniversary of
Sex in the Shower, its line of leverage products,
waterproof sex toys, and accessories designed for
safer, more satisfying shower sex.
“Sex in the Shower serves a true purpose and
solves problems couples often face when having sex
in the shower—pulling the shower head out of the wall, knocking over the
soap, slipping in the suds … anything can happen!” Sportsheets founder
and CEO Tom Stewart said. “We saw a unique opportunity in the marketplace
to create quality and innovative products that make shower sex safe for
everyone with handles, foot rests, restraints and toys that can be used in
even the steamiest of situations.”
In honor of the event, Sportsheets has debuted five new items and
launched a worldwide promotional campaign to make it fun and easy to
create Sex in the Shower displays that appeal to men, women and couples.
The line of handles, waterproof toys and other suction-cup shower
accessories provides a simple solution for foolproof—and bruise-proof—
bath-time sex and has entranced the industry since its 2009 debut. And
new to the line is stay-put Shower Gel Lube, a suction-cup neoprene collar,
suction-cup thigh cuffs, a powerful waterproof G-spot vibrator with a
flexible head, and a textured shower masturbator sleeve for men.
For sales and display support, Sportsheets has launched a
diverse promotional campaign complete with ads, shelf
talkers, buttons, store signs and consumer postcards and
flyers that remind shoppers why they love Sex in the
Shower. With advertisements targeted to a specific
demographic, the campaign shows shoppers and retailers
alike that everyone—and they mean everyone—likes titillating bath time.
Sex in the Shower suction cups can attach to any surface and provide
much-needed support and well-deserved cushioning. Without these water-
safe sex aides, positioning in even the most basic sex moves can prove
painful—especially during prolonged action— and now retailers can help
showcase the must-have line with a special marketing campaign.
“Sex in the Shower gives retailers a whole new destination in their stores
and also a new way to help move bath products,” Sportsheets Executive
Administrator Joanne Queenin said. “And the shelf talkers, flyers and other
print materials as part of our matching marketing campaign capitalize on
the universal appeal of the brand in a cute and clever way. You’ll have to
see it for yourself!”
Marketing materials are available to all customers who place a Sex in the
Shower order. For more information, call (714) 698-0877. For more
information, visit SexInTheShower.net or Sportsheets.com.
6 INTIMATE SUPPLEMENT | SPRING 2014