Page 33 - AVN Men 2021
P. 33

With cast and crew in the middle of an on-location shoot in Austria—
in fact, with a performer mid-air en route to join the production—
Falcon|NakedSword was forced to scramble and get its staff and talent
back to the United States quickly and safely last March when a travel ban
was announced to help curb the spread of the COVID-19 pandemic.
That was just the start of the hurdles that awaited the studio—and the
entire industry, which was suddenly forced to re-strategize.
“2020 created its own set of challenges from a content standpoint,” says
President and CEO, Tim Valenti. “As we were on lockdown with everyone
else, we got really creative about how to keep our models working and
keep our members entertained with new content.”
That’s when “Model Behavior” was born. The series launched last May and
continued throughout the year on all four of the company’s brands—enabling
the studios to thrive at a time when uncertainty was ruling the world.
“Our production staff took a look at all the tools and scenarios—virtual
meeting technology, models who live together, boyfriends on lockdown
together—and we came up with a number of creative and innovative ways
to produce new content while keeping everyone safe, which is always our
No. 1 priority,” says VP of Marketing Toby J. Morris. “The performers we
worked with during this time were a joy. They embraced the challenge, and
some of them even contributed to the creative process. They brought their
own ideas, helped with directing, and provided the energy and motivation
to develop the content when our directors couldn’t be there in person.”
The series has included virtual jackoff sessions with toys, a naked
baking segment, naked workouts, a striptease and scenes with couples
quarantined together.
Falcon|NakedSword also utilized the opportunity to continue its relationship
with Marc MacNamara, whose first work for the studio—the acclaimed A
Murdered Heart—debuted last February. The award-winning director had
an idea for an adult game show that fit in with the studio’s plans, which
included the launch of “Weekends at NakedSword”—a recurring promotion
that ran the rest of the year and opened up new and previously existing
content to fans for free each weekend.
“Marc pitched PLAY to us as something we could use on ‘Weekends,’
and we loved the idea,” Valenti says. “We planned on expanding that
relationship before the pandemic hit. It was a natural step to have him work
on content during this ‘in-person’ production downtime, so we couldn’t
pass up this great idea he had.”
N E W S | A V N M E N . C O M
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