Page 39 - AVN Men 2019

”This is the digital age
of celebrity.”
Calling the movie “truly something that
hasn’t been done or seen in a long time in the
industry,” Miller says Helix wants to release
two versions: an R-rated 90-minute cut that
would be “viewable by anybody” and also
an X-rated version. “It should be interesting.
We’re very excited about the possibilities of
what we can do in Vegas.”
But perhaps the biggest factor in Helix’s
rise is Miller’s keen understanding of star
power (he’s pictured above in 2011 with
performers Noah Brooks and Skylar Blu and
below with Max Carter and Kyle Ross). Helix
attracts fans, he says, “because we have
stars, because we have people who have
huge social media followings.”
He is also passionate about giving the
modern-day consumer what they demand.
“This is the digital age of celebrity and stars
and direct connects to your customers. ...
It’s a whole different world, a whole different
philosophy. And that encompasses content
on any platform, across any system. Be
it print, be it video, be it spoken work—it’s
all entertainment and it can all contribute
to everything that we do. We’re not a DVD
company, we’re not a VHS company—we’re
a gay adult entertainment company, and that
encompasses everything.”
And that means paying attention to every
detail. “We have to provide [fans] with the
best options, we have to give them the
best models, we have to give them the best
productions, we have to give them the best
site. … They want to feel associated with the
brand; they want to be part of it—those are
very good things. It’s the way it should be.”
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