Page 14 - AVN Magazine March 2025

AVERY LUST
C R O W N E D G R O O B Y ’ S 2 0 2 5 B R A N D A M B A S S A D O R
Grooby in February announced Avery Lust as its 2025
Brand Ambassador of the Year. Lust’s title was revealed
in a recent presentation in Los Angeles by Grooby’s
Kristel Penn and 2024 Brand Ambassador Cloudy Vi.
“When we look for a brand ambassador each year, we
look for someone who embodies our ethos at Grooby,”
Grooby CEO Steven Grooby said. “Someone who can
represent the trans adult community with grace and
love, and as the ambassador for Grooby, appear at
shows, produce their own scenes, and appear across
our network while engaging with our supporters. We
look for beauty both on the outside and the inside,
someone whose heart is in producing great scenes
and who strives to bring success to themselves and
their fellow models.”
Starting in 2023, Grooby’s Penn announced Zariah
Aura as the first Brand Ambassador of the Year. In
2024, Aura then announced 2024 Grooby Ambassador
Cloudy Vi. Last month, Vi continued the tradition by
welcoming Lust to the Grooby family.
Grooby continued, “We’ve been lucky that each year,
our first pick nominees, Zariah Aura in 2023, Cloudy
Vi last year, and this year’s choice, Avery Lust, have
all accepted the brand ambassadorship. I’m confident
that Avery will continue the dynamic and exciting work
that Zariah and Cloudy did, and she’s already endeared
herself to the Grooby staff ... I’m very much looking
forward to working with Avery this year.”
Lust added, “I started porn exactly a year ago, and I am
truly grateful, honored, and filled with excitement to live
this role as I have many great and sexy ideas planned.
I want to show my genuine love and appreciation for
Grooby. They have chosen me to lead with this role as
Grooby’s Brand Ambassador for the year 2025. I will
pour so much love into this role. I also want to show
some love to every single director, my fans, friends, and
all the incredible trans models who have paved the way.
Sending all love to everybody.”
≠ STORY: JOANNE CACHAPERO
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