Page 33 - AVN July 2025

“We want to bring a little bit of class
into this space.”
“I have no experience with the film industry,” Anthony concedes. “I just, I’ve always
been that person that had vision. Even when I used to build humongous homes—
I’ve built a lot of commercial properties, bars, that’s my background—I always had
a vision, and one thing I’ve learned in life is that you can have all the money in the
world ... if you don’t have taste, you’re not going to be able to execute it.
“I call it ‘equity sweat,’” he goes on. “I love challenges. It’s never been about money
for me, I love challenges, and this business has been so challenging.”
Another distinctive element of Luxeplayhouse productions is that rather than taking
the fixed narrative route, each one is an interactive experience.
Once the principal players have been introduced, “we have a decision point,”
Anthony explains. “The talent—most of the time it’s the girl—she’ll come to the
camera, look at you eye-to-eye, and they’ll say, ‘Hey, what do you think, now that
we’re here? You see this amazing car, what do you want us to do? Should we fuck
on the hood? Should we go have a surprise by the pool? And we’ve done different
kinds, usually we’ll have pool this-and-that, we’ll have different positions that they
choose on a car.”
“It’s a choose-your-own adventure,” Sarah encapsulates.
As to how he and Sarah hope to position Luxeplayhouse, Anthony offers, “Our
goal is by no means trying to change the industry, but we want to bring a little bit
of class into this space. Look, you have two successful people, entrepreneurs in a
whole different business, that came into this business with all these negative...”
Sarah jumps in: “There’s a lot of taboo around this industry, obviously, and he
came in with a clear vision that he had in mind, and he was set on it, that he’s going
to get the most expensive, unique cars, and he’s going to execute what he has in his
mind, his vision. I’m just the worker here.”
Anthony quickly objects: “No, no, she is the brain. She just doesn’t like to be in the
front seat. But she’s the brain. I’m actually in the passenger seat when we have sex
in cars.”
For more, visit Luxeplayhouse.com and follow the brand on X @luxeplayhouse and
Instagram @luxeplayhouse_official.
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