Page 6 - AVN Magazine January 2024

6
EDITOR’S NOTE
Rocco Siffredi enters his 39th year in adult entertainment in 2024—and it is shaping up to be his biggest.
For starters, Netflix is set to debut Supersex, an episodic series inspired by his wild life and storied career, in March. There already are talks of a second season in the works.
The Italian superstar also signed a “huge” contract with Dsquared2, the luxury fashion house based in Milan that will roll out an entire Rocco Siffredi clothing line this year featuring 40 different pieces bearing his name.
The theme is “freedom of the 90s,” Rocco tells me.
“They basically said we want to go back to what was the 90s and what Rocco represents,” he says.
Among the items in production are a Rocco Siffredi Hard Academy t-shirt, a sweatshirt, suit and shoes—all branded Rocco.
“They use the cover of my movies like Rocco Never Dies and Never Say Never to Rocco, so my titles will be on t-shirts all over the world,” Siffredi continues.
In a preview of what’s coming, Rocco walked the runway for Dsquared2 in June 2023 during Milan Fashion Week, making worldwide headlines.
Siffredi says his mainstream modeling resume never included something of this magnitude.
“Truthfully, I never had the chance of modeling in such a big show,” he adds. “There were 50 models and 600 people sitting down in a huge, beautiful place. It was really incredible.” He reveals that the New York-based creative director for Dsquared2 has been a fan of
his for many years.
“She told me, ‘I was born with you,’” Rocco says. “She was a really huge fan and she is
the top designer for [Dsquared2 founders] Dean and Dan [Caten] today.”
In this issue, we previewed Siffredi’s next major porn project, the first-ever women’s edition
of his notorious Hard Academy. AVN.COM | 1.24 | EDITOR’S NOTE
DAN MILLER
Editor-in-Chief