Page 27 - AVN Magazine January 2024

“I want to build a brand and a place where girls feel beautiful and where every little detail of the girl is taken care of.”
Seth Gamble wants his new production brand LucidFlix to be “a place where creatives can come together.”
“That’s the foundation of the site,” he says. “We’re being really collaborative with each talent and making sure we are cultivating something they can be excited to be
in.“My goal is for everyone to be paid well and treated well.”
The reigning AVN Male Performer of the Year and four-time Best Actor from Florida
says his new streaming experience—which launched on Dec. 20 at LucidFlix.com— is inspired by his love for cinema and passion for hardcore.
“I took a few of the popular genres of our time, things that I’ve always enjoyed doing, and put my take and visual on it along with my other creatives,” says Gamble, who is focused on turning LucidFlix into the adult industry equivalent of Max.
“That’s the best streaming network I can say would compare to what I’m trying to do. I’m just using porn tropes that I’ve always found hot. I tend to do movies that I think are cool and I think it’s translated for people.”
Now also an established producer, director and writer for Gamma Films Group, Gamble tells AVN he loves the process of filmmaking as much as he enjoys performing.
“Not only am I a performer and director and a fan of the history of porn, I’m also a fan of the art of it, of what we do—what we’re creating as a whole,” Gamble continues.
“The content end of the industry is very oversaturated. I feel that what we need to do is put a lot of effort into the product and how it’s created but also cultivate things the talent wants to be a part of.
“I want to build a brand and a place where girls feel beautiful and where every little detail of the girl is taken care of.”
Gamble tells AVN there already is an all-star team behind him. For starters, he is working closely with the talented Siren Obscura and Jeffrey John Hart, who also are his partners in LucidFlix—a site powered by heavyweight web network YourPaysitePartner.
The 2024 AVN Awards nominee for Outstanding Directing - Individual Work is introducing three categories of content during the LucidFlix rollout—cinemacore, where Gamble will blend high-end, cinematic elements with gonzo-style sex; V-POV, which entails a voyeuristic style of videography combined with first-person, point- of-view angles; and what Seth calls Lucid Shorts—his original name for short-form, narrative scenes also known as featurettes.
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