Page 16 - AVN Magazine January 2024

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AVN.COM | 1.24 | NEWS
LEANA LOVINGS
BECOMES ADULT TIME BRAND AMBASSADOR
AVN Award-winner Leana Lovings has stepped into the role of the newest brand ambassador for streaming platform Adult Time.
The partnership will include a lineup of production and marketing projects in the coming months, including a collaboration with chief creative officer Bree Mills, appearances across Adult Time banners and series, participation in the brand’s affiliate program and a series of sponsored marketing campaigns. Alongside fellow brand ambassadors Lauren Phillips and Siri Dahl, Lovings will also work directly with the Adult Time team to offer a fresh perspective on brand representation with fans and within the industry.
“It’s been a remarkable ride with Adult Time this year, and over the time that our collaborations built up this bond, I learned what it means to work with amazing creatives and an amazing crew,” Lovings said. “Adult Time stands for something bigger than one person, and being able to represent that image is humbling.
“I’m proud, and I’m dedicated to doing my absolute best in every way for our upcoming projects! Here is to another year of great things to come, and thank you so much to everyone who continues to believe in me.”
”As we look to expand our program, we want to embrace ’brand ambassadorship’ as an ongoing business-to-business relationship with top performing talent we work with versus a traditional talent contract,” Mills explained. “This approach emphasizes the collaborative nature of working together to amplify our brands and a fantastic opportunity to innovate the way studios engage with talent and our audience.”
≠ STORY: PETER WARREN