Page 47 - AVN Magazine APRIL 2024

“Starting from the ground up to where we stand now as a leading name in the industry marks a significant journey, yet it feels as though we’re just scratching the surface.”
What have you learned about building and leading a team based on the first five years of Adult Time?
To me, our team isn’t just our crowning achievement; they’re the very heart of our growth. In the past five years, we’ve come to understand the power of clear expectations, the risks of relying solely on what we perceive as ‘common sense,’ and the necessity of working hand-in-hand with our creators to establish guidelines, implement professional processes, and set new benchmarks for a safe and positive workplace. Cultivating talent is key, both within our own team and among our collaborators in production, creating opportunities for those who not only possess skills but are also deeply committed to our values. It’s incredibly rewarding to witness how many performers have evolved into roles such as crew members, directors, and producers within our team, enriching a diverse array of genres and paving the way for a new generation. Ensuring we have the right people, who not only fit our values but are also committed to fostering a professional environment, has shaped the community we’re all part of today. In this community, my task is to lead by example and inspire others. “Redemption through action” are the words I live by.
How do all your various Adult Time brands complement each other?
We now actively produce series and offer partner channels for all the main niches in adult so, holistically, there is a ton of variety. I like to say we offer everything from the most traditional to the most transgressive and that’s kind of the beauty of the platform. But, within our various niches, we consciously plan programming that is intended to complement the main interests of each audience group, and then also see what bridges can be crossed from one audience to another. For example, one of the fastest growing audiences for our Transfixed studio is our traditional cis-lesbian porn audience, despite many of them admitting to never having watched trans-led content before. In cases such as this, we can appeal to each targeted audience and achieve a bit of crossover interest between them which is super satisfying to witness. We discovered the same pattern with the launch of our new Femboyish series and our existing Futa and trans-led porn audiences.
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