Page 44 - AVN Magazine APRIL 2024

2. The freedom of being all-inclusive: Building Adult Time as an all-inclusive platform allowed us to break conventional barriers and create series that reflected our values and where we saw the market going, even if they didn’t fit the stereotypical porn tropes or even our existing audiences. The best examples of this would be our Transfixed studio, a cinematic space for trans and cis performers to work together; Modern-Day Sins, our first all-inclusive story studio; our partnership with Agent Red Girl to release her wildly original animated futanari content; and the Up Close studio, which focuses on authentic representations of female sexuality and pleasure from conversations to sexual experiences.
3. Our collaborations with performers: As a director, I’ve always loved collaborating with actors and you can see that in some of our earliest Pure Taboo model stories. Adult Time has allowed us to offer many opportunities over the years to co-create with performers— from model-submitted stories to self-shot series during the pandemic, biopic films based on performer’s own experiences, and the launch of our ambassador program, which includes developing original series with our brand ambassador team. One of the best ways to nurture this industry and provide pathways to those looking to grow within it is to offer creative opportunities like these.
4. Seeing the growth of our team: We now have a team of over 50 full-time employees working on Adult Time in all aspects of our business, from the front lines to the back end. We have a dedicated production team that works with a roster of core crews and special guest producers. We have a team of accomplished brand ambassadors and deep relationships with many performers. Seeing the overall growth of our operations and the hard-working team members who have grown themselves to tackle new roles and bring their own spin on porn done differently—that may be my favorite moment of all. I get to sit back these days and mostly be a mascot, which is cool!
What have you learned about building a platform based on the first five years of Adult Time?
We have learned that being an “all-inclusive platform” reflects what we stand for internally, but it isn’t always a clear-cut value proposition for some of our subscribers. Truth is, a lot of folks sign up interested in that one series or studio that caught their eye, and it’s not a given they’re looking to dive deeper. The real puzzle for us is figuring out what else in our vast catalog could catch their interest, making their experience more worthwhile. As Adult Time has evolved, embracing a wide array of niches and audiences at this point, the complexity of this task has only grown. Everyone’s got their own version of Adult Time in mind, making it tricky when we drop content that’s not to their personal taste. We’ve also learned that we can offer more than just traditional adult content to enrich the experience of our subscribers, including adding value through enhanced platform features such as interactive toy compatibility, VR, and interactive video players. I envision more of that innovation to come in the years ahead.
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