Page 41 - AVN Magazine APRIL 2024

“To me, our team isn’t just our crowning achievement; they’re the very heart
of our growth.”
What began five years ago as an idea for “porn done differently” has turned into one of the adult industry’s most influential platforms.
And according to the Chief Creative Officer Bree Mills, Adult Time is just getting started.
The marketing specialist turned producer/director/writer and all-around creative force remembers coming up with the ambitious call-to-action as she was crafting the original pitch for Adult Time:
“We want to be a household name. We want to break the status quo of what porn should and shouldn’t be. We want to be a platform for amazing and creative adult content, both what we produce ourselves and what we promote from others. We don’t want our customers to hide their subscription, we want them to be proud of it.”
“It feels like we’re still charging ahead with that same energy today,” Mills tells AVN. “The real game-changer, though, has been focusing more on the behind-the-scenes energy that makes all this possible.
“Our journey’s taught us just how crucial our approach is to hitting those milestones— from how we produce content and stand up for what we believe in, to how we connect and partner up with others in the industry.
“What started as a piece of our vision has really become the nucleus of what we do.”
Now 16-plus years into her tenure with Gamma Entertainment—the parent company of Adult Time—Mills’ commitment to innovation and collaboration across the platform’s diverse portfolio of studios and original series is as strong as it’s ever been.
She worked in the office at Gamma for many years as the marketing director prior to making the transition into production, spending countless hours looking at content and analyzing how and why fans were consuming certain types of products.
It’s all led to this moment of gratitude for what Adult Time has achieved so far and where it’s going next.
In this exclusive interview, Mills discusses some of the platform’s biggest wins, its dedication to inclusivity, the importance of team building and the excitement for what’s ahead.
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