Page 33 - AVN September 2023

“Everything we shoot is visually stimulating”
While at Fox, Sonders led the network’s USGA coverage alongside legendary pro Greg Norman; she also reported from the men’s and women’s U.S. Open Golf Championships. As her profile grew, Holly went on to appear on numerous Fox Sports’ college football and basketball telecasts alongside many of the top sports broadcasters in the country.
“I’m excited to use my TV background,” Sonders says. “I know what people want to see.”
Now Holly—whose boyfriend is Hall of Fame boxing legend Oscar De La Hoya—goes out of her way to give her talent the VIP treatment on the set of Exposed Sportz.
“We roll out the red carpet for them,” she says. “We give them hand- written notes with roses, custom outfits, bikinis. We make sure the day runs as smooth as possible.”
Holly says fans will pay a fee to join Exposed Sportz and receive access to exclusive events with their membership plan.
“We want to give incentives,” Sonders says. “We want everybody to be engaged. We’re going to offer a different flavor every single month and explain what each event is. Once you subscribe you’re not going to want to leave.”
Sonders says she’s been getting to know all the models she’s working with through social media since stepping away from Fox Sports.
“I’m truly surprised nobody ever thought of this,” she adds. “What makes it different is it’s created and run by women.
“If a man tried to do this it would come across different. This is women-owned and run and the girls come out of their shell more because of that.
“I don’t see anything else out there like it.”
When she’s not working she says her passion is “folklore, anthropology and learning about cultures and legends.”
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