Page 21 - AVN Magazine May 2023

After her horrific, headline-making leap-gone-wrong that left her with a fractured back at last October’s TwitchCon in San Diego, adult superstar Adriana Chechik faced a major life crossroads.
“I was laying in the hospital and doing nothing and worried about how my income could change and what my future was, being that I might not be able to shoot anymore,” she recalls.
As fate would have it, she had recently hired longtime acquaintance Thomas Sahs as her assistant/marketing manager, and while sharing her fears with him about what lay ahead, he hatched an idea. Relays Chechik, “He [told me], ‘You’ve been really good with marketing, and after working with you and seeing how you really know the inside scoop on your analytics and your fans and your sales and distribution of your own content and making your own content, I think there’s a lot of power in that.’ And he came up with the idea of creating a site that could help others.”
Thus, Creators University was born.
Still in its infancy but gradually rolling out new features as people come on board, Creators University (located at Creators-University.com) aims to help aspiring and established content creators build their brands, offering a range of tools and resources including tutorial videos, instructional materials and recommendations on marketing and business tools.
At the heart of the informational platform is the philosophy of what Chechik calls “content with a purpose”—that is, output geared toward building a brand that can stand the test of time.
“I want to show girls the power of [branding] before they get to an age where they’re like, ‘Fuck, I wish I could have done that differently,’” she explains. “Not just girls, but anybody.”
What Sahs brings to the venture is a wide-spanning business background across myriad fields including the music industry, real estate, medical devices and more.
“Over the last year, I’ve really seen an opportunity to try to parlay all that Adriana’s built in the adult industry into a more kind of mainstream focus—but without shunning the adult past,” Sahs offers. “I think it’s a strength more than a weakness, because I think [an adult entertainer’s] following is so vibrant and powerful and they’re so emotionally involved with you that you can literally leverage that to parlay into amazing other career paths.”
While many of the resources at Creators University are offered completely free of charge, a membership option is soon to launch for $24.99 a month that will grant subscribers access to a private Discord community where they can interact with Chechik and Sahs, as well as other content creators, and receive personalized advice and support.
NEWS | 5.23 | AVN.COM 21