Page 55 - AVN October 2022

“I always say it’s community over competition.”
Kazumi wants to get better in the cowgirl position.
She’s even willing to pay for a lesson.
“I’m trying to fly this girl out to teach me how to ride dick,” Kazumi says. “Because she’s just
great at it—things that people don’t consider about being excellent.”
The 25-year-old content creator who dropped out of film school considers excellence a lot these
days—now that she’s become a multi-millionaire in less than three years on OnlyFans.
She found her prospective “cowgirl instructor” on Instagram.
“I’m bad with it,” Kazumi confesses. “I hope she replies to me. I had the idea today and I was like,
‘There’s riding classes—why don’t you come to my house and teach me how to do this myself?’ “People think excellence is an accident. Adriana Chechik doesn’t just be awesome. She had
to fine-tune it and tweak it.”
Not much Kazumi has done since spring of 2020—when she decided to focus on her
OnlyFans—has been accidental. The former Shake Shack fry cook turned marketing exec makes moves with strategies that all lead to the same goals—customer acquisition and retention. She creates, performs, posts and grants interviews with a purpose—to stimulate discussion and build a community.
“It’s really not even about competing with other people, it’s how far can I take this?” Kazumi says. It’s the Saturday lunch rush at a trendy eatery in downtown LA near the penthouse apartment where Kazumi resides—and less than 15 minutes from where she grew up with strict Filipino
parents who wouldn’t let her have a cell phone until she was 18.
“I feel like I work to be able to eat as many appetizers as possible,” Kazumi cracks.
She orders four of them along with ice water on this afternoon of errands that will climax with
tonight’s visit to Torture Garden Los Angeles—a fetish and body-art club at the Globe Theatre. Lounging in a brown, sleeveless body suit with green slippers and her long hair in a ponytail, Kazumi makes casual Saturday’s look easy—not unlike her unpredictable, never-boring posts
on social media where she has become a force of nature, helping to re-define what it means to be a sex worker in 2022.
An emerging meme queen whose six-figure marketing budget includes airplane banners during the Super Bowl, “Kazumi Hot N Ready” box trucks at Coachella, free condoms at the Kazumicon Supper Club and a dedicated TikTok team, Kazumi tells AVN there’s a method behind her madness.
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