Page 75 - AVN March 2020

When Michelle Shnaidman decided to
begin producing original content for her
female-friendly adult entertainment site,
the Bellesa CEO turned to director Jacky
St. James. That choice has proven to be a
success, both commercially and critically.
So when Shnaidman wanted to launch
a new initiative called Bellesa House,
she once again turned to St. James. But
this time she presented the consummate
storyteller with a different challenge, one
that St. James quickly embraced—and
then tweeted about, creating a ripple of
excitement that spread through Adult
Twitter.
Shnaidman explains the concept: a
performer-driven style of shooting in which
performers pick their own partners and
retain control over the style of the shoot.
“We’re going to get performers who really,
really want to work together—who really
want to have sex with each other,” the
Bellesa CEO says. The shoots are meant
to be “really fun and natural—no makeup,
no pretty girls, no dialogue, none of that.
Just get in there and have real, passionate
sex.”
St. James (pictured above) says that as
soon as she heard the idea, she was all in.
“I was like, ‘Dude, I’m totally down.’ It’s so
far removed from anything I do because
I do all scripted stuff. … I can get behind
this if people are enjoying it.”
The beauty is in the simplicity, St. James
says. “Let people choose who they want
and fuck how they want. How easy can it
be?”
Excited to share, St. James posted a
series of three tweets announcing Bellesa
House, concluding with this: “You have to
REALLY want to have sex w/ that person.
We want to see something real. We’ll book
you w/whoever, whenever, however many
… there are no limits. Our NO list: No sex
stills, no softcore, no dialogue, no hair/
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