Page 66 - AVN June 2019

ALL GROWN
UP
Adult Time moves
beyond porn
≠ STORY: SHARAN STREET
≠ PHOTOGRAPHY: ADULTTIME.COM
6 6 A V N . C O M | 6 . 1 9 | F E A T U R E
Timing is everything. And with the rollout of AdultTime.com—an
umbrella site from Gamma Entertainment—Bree Mills is gambling
that the moment has come for a new kind of adult entertainment,
delivered on a new platform.
It’s a bold claim to say that Adult Time aims to be “the Netflix of
porn” (as the Daily Beast put it), but it seems Mills has been working
toward that goal since 2015, when she launched Girlsway.com, a site
that offers stylish lesbian erotica served up in episodic storylines that
cater to members’ fantasies. Since then, as head of Gamma Films,
she’s gone on to produce hundreds of episodes for Girlsway and
sister site PureTaboo.com. And all of those series and featurettes—
along with thousands of other titles from other adult brands that
Gamma has acquired or partnered with—will now be available to
subscribers of Adult Time through an interface that offers the same
sophisticated customization that one finds on mainstream platforms
like Netflix and Hulu. (Mills is pictured above, fourth from right, at the
AVN Show; photo by Jeff Koga.)
So how does Adult Time look from the consumer point of view? One
can either enter through the front door—the AdultTime.com page—
or get in through one of the channels, or series, such as Girlsway.
com or PureTaboo.com. “Think of it as if you googled Stranger
Things and you get to a Stranger Things splash page. It’ll