Page 60 - AVN May 2018

FEATURE | By Dan Miller
Clockwise from top left, a display of the new candy-inspired line; Sienna Sinclaire (left), author of Naughty Girl’s Guide to Los Angeles; swag from Sinclaire’s Naughty Los Angeles meet-up; a pair of Oompa Loompas serving up candy and toys strike a
pose with the staff of Pure Delish, a pleasure product boutique in Culver City. Photos by Belvedere LaFave
Caggiano said his inspiration for the line was to “create a consumer experience.”
“In every retail environment candy is always a popular impulse item,” Caggiano
reasoned. “So it became an idea of really creating a whole candy theme just based
around that and we just started building. This candy-inspired line really hasn’t been
done to this extent, so we started to put this together and we wanted to make it
fun.
“We wanted to create a consumer experience because at the end of the day
retailers have to retail it; consumers have to respond to it; it has to be memorable;
it has to be something consumers think is fun; it has to be a line that continues to
be scalable as well. Rock Candy just seems like a really great fit for that. And we’re
just getting started.”
Caggiano’s partner is AVN Hall of Fame executive David Joseph, who told AVN
every major distributor has already gotten behind Rock Candy.
“We’ve gotten amazing support for this line,” Joseph said. “There are a lot
of the same things out there, so I think there’s definitely room for something
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different. This is youthful. It’s vibrant. It’s great for social media. There’s nothing
intimidating about this. I think it’s what’s needed.”
Joseph said he and Caggiano “both see the big picture.”
“We work really good together,” Joseph continued. “He’s very good at marketing.
We’re both motivated.”
The party also doubled as a Naughty Los Angeles meet-up as dozens of women
from Sienna Sinclaire’s popular group joined the festivities.
“Keith invited me to come and bring the Naughty,” Sinclaire, whose branded
meet-up includes more than 7,000 people, told AVN. “So I have a Naughty L.A.
meet-up and we do naughty things in L.A. every week. It’s based on my book
Naughty Girl’s Guide to Los Angeles.
“People don’t know that women want to be naughty, too. It’s not just the guys.
They want to go out and do this stuff and have fun.”
Rock Candy Toys can be ordered from distributors, including Eldorado Trading
Co. and East Coast News. For more information, email info@rockcandytoys.com.