Page 37 - AVN May 2018

Adult Empire DVD/VOD company’s first two
Babes.com
The adult brand gets new logo,
decades celebrated in
creative direction
YouTube video
The Babes.com site was launched in
Adult Empire (AE) has been around for 20 years, in
June 2012 to serve as an anchor for a
new glamcore brand. Now, nearly six
one form or another, and now the company is
years and more than a thousand videos
taking a look back at that accomplishment in a new
and photo sets later, fans can expect
some changes to Babes. A new logo is
video on YouTube.com.
the first domino to fall in the brand’s
“Adult Empire has had an incredible history
plan for a big 2018.
“Babes are passionate and erotic
during its 20-year reign as porn’s retail leader,”
dream girls. Whether the fantasy is
begins the three and a half minute video in a
having them in your bed, or being
one yourself, babes are the epitome of
timeline format, giving fans “a rundown of some of
sexual freedom and expression,” said
our most memorable moments, milestones and
Mario Nardstein, Babes’ senior product
director.
achievements.”
Nardstein elaborated on Babes’ new
Since the sale of its very first adult DVD (Vivid
creative direction, “Babes will continue
Video’s Bobby Sox), the company formerly known as
creating content that is highly stylized
and seductive, but moving forward
AdultDVDEmpire.com has been at the forefront of
we’re focused on an ‘it could happen
high-tech content delivery, including the 2002
…’ quality in our scenes. With more
realistic fantasies and storylines, our
introduction of Video-on-Demand, releasing
scenes will feel like you’re actually
Da Juice, a blowjob-themed movie from Legend.
getting a chance to experience your
dream girl’s sex life right along with
The video timeline charts other milestones,
her. As the drama unfolds, the cameras
including DVD-quality downloads, adding VOD
fall away and viewers get to feel like
they simply had the good fortune
content, Blu-ray titles, a mobile (iOS) streaming
of coming across a private, intimate
platform and pay-per-scene options.
moment, which they’re invited to stay
and watch.”
“As we embark on our third decade, we would
like to thank our customers for an amazing 20
years,” said Director of Marketing Megan Wozniak.
“We can’t wait to see what the next 20 years has in
store!”
Darkside.xxx
Grooby, Kink launch site for
premium TS fetish content
Well-known industry leaders Grooby
and Kink have joined forces to launch
Darkside.xxx, a membership site with
premium content from popular imprints
TS Seduction and TS Pussy Hunters.
Hoping to establish itself as the
benchmark for quality trans fetish porn,
Darkside.xxx features the industry’s top
performers.
“Working with Kink is a perfect
opportunity for us; they are a lifestyle
company whose ethics and commitment
we’ve long admired and aimed to
emulate,” said Grooby founder
Steven Grooby. “Darkside.xxx is an
opportunity for us to present their
award-winning content to new viewers
and tie it into the Grooby network of
quality trans adult sites.”
“Kink has long been known for our
fetish content and several years ago
began following Grooby’s example of
normalizing both trans content and de-
fetishizing sex with transgender people.
Darkside.xxx is a fantastic platform for
us to marry Kink’s fetish- and BDSM-
based content with Grooby’s award-
winning library of TS movies,” said
Jesse, Kink’s senior marketing manager.
“This gives members a space to explore
all sides of trans porn and dip their toe
into the harder side of sexuality that
Kink is known for.”
CCBill
Company integrates with mobile
dating provider DatingPro
CCBill has integrated with DatingPro, a
dating site and mobile dating software
and solutions provider. This new
integration partnership further supports
the end-to-end payment solutions
needs of DatingPro’s expanding base of
more than 10,000 dating website and
mobile app merchants.
“At CCBill, we understand the
demands of operating an online dating
business, as it requires long hours
and access to the right tools and
resources to get a dating website up
and running and processing payments,”
said Chris Pike, channel manager for
CCBill. “Working with DatingPro,
CCBill looks forward to delivering the
best subscription and membership
experience for all the global customers
joining DatingPro dating sites and
mobile apps.”
More than an app, the CCBill
Payments-as-a-Service platform is
designed to help drive high conversion
rates and strong members retention,
with 24x7x365 merchant and consumer
support and innovative omni-present
solutions like FlexForms, a dynamic
checkout system, which features all
global payment options, including
CCBill Pay, a simple “log in and pay”
consumer-stored payment service.
Merchants can now access the
DatingPro dating software directly
through the CCBill Integration Partners
Marketplace.
For more, visit AdultEmpire.com.
TrafficStars
‘Native Ad’ format created for website customers
TrafficStars has announced the creation of a “Native Ad” format that it will make available
to all its advertisers and publishers. “Native Ads” are defined as ads delivered to
consumers in a way that is consistent with the form, style and voice of the platform they
appear on. Therefore, they are less disruptive to users while delivering a higher
performance for advertisers.
TrafficStars views the adoption of Native Ads is a crucial step that is in concert with the
industry-wide shift toward less misleading advertising.
TrafficStars’ Native Ad format is a fully responsive ad format, available through cost per
click and cost per thousand viewable impressions pricing models. Composed of an image,
short description and brand name, it is intended to blend seamlessly into the publisher
website’s content, as TrafficStars’ proprietary technology uses the website’s CSS to
configure ads and prohibits any misleading or deceptive images. The technology also
features an advanced algorithm that rotates campaigns within each widget.
For advertisers, the format also represents increased possibilities of optimization, with
three different elements to test and combine, and overall more qualified leads. For more
details, email advertising@trafficstars.com.
BRIEFS
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