Page 72 - AVN July 2018

PLEASURE PRODUCTS | NEWS
2(X)IST Underwear Line Now Available at Eldorado
Eldorado Trading Company has partnered with
2(X)IST brand has become synonymous with superior
underwear manufacturer 2(X)IST to bring its male
fit, fashion and performance.
line to Eldorado customers.
“A great feature about 2(X)IST
“We are very excited to be
is that some styles in the line come
partnering with Eldorado Trading
in an affordable three-pack, which
Company. Our rich history in the
offers excellent value to retailers
underwear business coupled with
and customers,” said Crystal Garcia,
Eldorado’s incredible reputation in
Eldorado buyer. “I think customers
the industry makes me believe this
will especially love the Lift and
will be a great partnership for years to
Maximize briefs and trunks. These
come,” said Ralph Beyda, senior vice
styles incorporate cutting-edge design
president of 2(X)IST.
to enhance and flatter the male
2(X)IST is a leader in the
contour.”
undergarment industry known for
Eldorado is stocking the men’s
superior fit, fashion and performance
three-pack Jock Strap, the Lift Brief,
functionality. All pieces are created with one thought
Lift Trunk, Maximize Contour Pouch Brief, Maximize
in mind, “What is this product’s reason to exist?” In
No-Show Trunk, Profile Jock Strap and Y Back Thong.
1991, 2(X)IST brought to market the original contour
All these styles are available in multiple colors and
pouch, designed for the confident man on the move.
sizes to fit varying tastes and preferences.
The original contour pouch revolutionized men’s
2(X)IST styles are in stock and now shipping from
underwear, turning a basic item into an essential.
Eldorado. For more information on the line and to
Now 25 years later, the brand has expanded into
place an order, call (800) 525-0848, email
swim, accessories and active wear, while the
sales@eldorado.net or visit Eldorado.net.
PLEASURE PRODUCT NEWS
Doc Johnson, ECN Team Up for Immersive
Kink Lifestyle Display
Mega manufacturer Doc Johnson and adult distributor
it makes sense to show them. The female sub is in
East Coast News teamed up with adult retailer Spice
the Handler’s Collar and Leash set with really sexy
of Life in Hallandale Beach to create an immersive
lingerie, and it only takes a second for the visual story
BDSM display that showcases the Kink by Doc
we’re telling to resonate with buyers.”
Johnson product line.
“BDSM is on the rise,” said La Mantia. “And as
Spice of Life
the marketing director
storeowners Rick and
for ECN, I make it my
Rebeca Gonzalez noted
business to help my
the newly added Kink by
customers capitalize on
Doc Johnson collection
growing trends. That’s why
is already a big draw for
I love working with Kerin
shoppers. The couple
and Krystal. They get the
credits the popularity
creative and pop-culture
of the line to the fact
side of things. If a scene in
that their customers can
a movie can inspire people
literally step into a BDSM
to shop for blindfolds, just
boudoir fantasy scene,
imagine what an interactive
thanks to the innovative
scene in a store can inspire
efforts of Doc Johnson’s
them to buy.”
retail experts, Director
ECN also stresses
of Sales Kerin De Francis
that the significance of
and Visual Merchandiser
initiatives like the Doc
Krystal Silva, as well as
Johnson’s innovative
Peter La Mantia of East Coast News. Together, they
display design is as much about education as it is
brought Rick and Rebeca’s vision to life.
about sales.
The Kink by Doc Johnson display features a
“Doc Johnson is all about education as a means
bedroom scene, two kink-styled mannequins, and
to enhance pleasure,” said De Francis, who is well
a large tester table that lets shoppers engage with a
known for her engaging training style. “Testers are
range of products from the line. The display’s male
teachers and when it comes to sex, most people are
and female mannequins help customers immediately
eager to learn.”
identify with the products. By seeing the figures,
“This isn’t a cookie-cutter line in a run-of-the-mill
they can’t help but imagine themselves in the same
store,” explained De Francis. “We wanted the Spice of
scenario.
Life/Kink collaboration to be fun and dynamic. It’s all
“We wanted to set the scene,” said Silva. “So
about having fun and helping customers.
we styled the mannequins as a ‘dominant’ and
“Creating this display was really a BDSM fantasy
‘submissive.’ Most customers are looking at these
come true,” joked Silva. “In the merchandising sense,
items, wondering how they’d look and feel on, so
that is!”
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