Page 62 - AVN July 2018

FEATURE
SPREADING THE NEWS
ECN shares some of the secrets to its success
FEATURE | Company Profile
Members of the East Coast News team. An industry leader, ECN has a presence at many industry events.
One of the leading distributors
in the adult novelty sector, East
Coast News—aka ECN—quietly
goes about its business of
serving all sizes of adult retailers
all around the United States.
But what lies behind those three
little initials? The team at ECN
opened up and shared a few of its secrets for success.
Since 1995, ECN has been a force to be reckoned
with. Maintaining its status as one of the largest adult
toy distributors, ECN boasts a sum of 25,000 products
from more than 150 of the industry’s manufacturers.
Throughout the years, ECN has both acquired and
started many integral brands in the adult industry
as well. The company’s countless nominations for
industry awards are evidence of its distinct and vital
role in the supply chain.
Led by Frank and Michael Koretsky, East Coast
News is a spin-off of the brothers’ successful video
distribution business, International Video Distributors
(more commonly known as IVD). ECN was originally
set up to accommodate the distribution of non-film
and non-digital adult products such as print magazines
and adult novelties. Over the years, the adult novelty
market exploded—and the management of East Coast
News proudly proclaims its part in propelling this
explosion. The Koretsky brothers adopted everything
they had learned in video distribution, particularly
their goal to implement change ahead of the market.
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This approach has been integral to their positioning.
The principals at ECN never forget why they opened up shop in the first place: the customer. With three
warehouses strategically placed across the United States for optimal shipping times, a 24-hour shipping
turnaround and a partnership with FedEx, they recognize the importance of timeliness for every order, no
matter the size or location. That customer-oriented focus is echoed in the ECN mission statement: “Our World
Revolves Around You.”
While East Coast News may work with vendors across the country, manage more than 100 employees, and
own warehouses in California, New Jersey and Florida, the ECN team doesn’t want to be considered a goliath.
ECN clients range from “mom and pop” shops with one location in rural Arkansas to home party businesses to
gigantic websites and everything in between.
“OUR SUCCESS ALWAYS COMES BACK TO
LISTENING AND INTEGRATING THE NEEDS OF
OUR CUSTOMERS. WHEN WE CAN SOLVE THEIR
PROBLEMS BEFORE THEY HAVE THEM, WE KNOW
WE ARE ON THE RIGHT TRACK.”
—LYNDA MORT, VP OF EAST COAST NEWS
The ECN team proudly points to some of these clients, including Rick and Rebecca, owners of the Spice of
Life retail store in Florida. “We have been sourcing from East Coast News for about five years,” the couple
explained. “Working with a market leader like ECN affords us the ability to one-stop-shop. We don’t have to
waste time going through different websites to find the products our customers want because of East Coast
News’ inventory offering. We can order online, get an order confirmation with high order fill rate and on-
time deliveries. We have been pleased with the partnership attitude their team brings to us. We have started
working with their marketing team to add new products and displays in the store with fabulous results.
In short, East Coast News offers us full support unlike any other distributor we have worked with. Their
experience and support has helped us grow our business.”