Page 115 - AVN January 2018

Rock Candy Toys
Debuts in January
Rock Candy Toys LLC will make
its debut in January, with plans to
offer a range of decadent styles to
satisfy even the most demanding
sexual sweet tooth cravings.
While details of the new
collection are currently still under
wraps, distributor and retail buyers
are advised to “save room for
candy!” in their January orders
because something is coming that
they will not want to miss. The
Rock Candy Toys collection is set
to make its grand debut in January
2018 at the AVN Novelty Expo.
The brand was designed as a
collaboration among longtime
industry vets with a keen eye for
what consumers want. Established
by a powerhouse team with vast
experience in both product design/
manufacturing and marketing,
Rock Candy Toys is slated to draw
mass appeal with never-before-
seen delectable creations.
The Rock Candy line offers a
new spin on pleasure products
that both retailers and consumers
will love. From tantalizing,
ergonomic shapes to vibrant,
playful colors and flirty, fun names
like Lala Pops, Suga’ Sticks, Swirls,
Gummy Vibes, Gummy Balls,
Suga’ Daddy’s, Candy Bullets and
more. The Rock Candy lineup of
vibes invites consumers to “Treat
Yourself” to sweet, indulgent
pleasure.
For retailers, Rock Candy Toys
will offer in-store merchandising
and marketing options unlike
anything that has been seen before.
The company has developed one-
of-a-kind POP displays options
that will speak to everyone.
For more information, email
info@rockcandytoys.com or follow
the brand on Twitter:
@RockCandyToys.
Satisfyer Planning Major Advertising Push
EIS GmbH, manufacturer of the
Satisfyer family of products, has a real
way with advertising, as seen in its
campaign featuring adult megastar
Rocco Siffredi promoting its new
Satisfyer Men vibrator (see page
16). And most recently the German
brand began a three-year, worldwide TV and online advertising
campaign—along with real-life tests with major women
magazines.
Satisfyer celebrated the end of 2017 by taking the lead in
education and communication direct to more than $60 million
of consumers each month and counting.
“In Elle magazine Satisfyer has printed eight pages of
education, Elle Inner Members survey and advertising including
online (Elle.com), breaking a rule that has forbidden for adult
toys to advertise in women’s mainstream magazine worldwide
with sex toys. Satisfyer will reach, just for this month of
December, more than 25 million of American Elle readers (print
issue and online). As we strongly believe in consistency, we’ve
decided to extend our massive investment and partnership with
Elle USA for the year of 2018 and will be present every single
month alternatively with ads and education on print issue
and online, starting January 2018, ensuring brand building ad
recognition, as increasing sell out for all our retailers. With the
same strong building and investing in future spirit, we are really
proud to announce, that we’ve just signed same agreement
with Cosmopolitan USA, adding more than 35 million of
consumers monthly, taking an active
role in educating Sexual Wellness
and promoting our brand,” Jerome
Bensimon said. “Also, we are working
on a new Satisfyer Women TV spot and
worldwide campaign in cooperation
with Europe´s most prestigious and
awarded advertising agency Jung von Matt (Mercedes Benz,
Audi, Vodafone, Angela Merkel, Sixt rental car etc.). Shooting
started already early November in the U.K. The world premiere
will be released end of January 2018.”
Following its strategy, Satisfyer wants to be one of the most
advertised brand worldwide in 2018.
Toward that end the company has been offering three free
samples to business partners. The giveaway totaled more than
$8 million in products, all in an effort to help retailers increase
sales.
Satisfyer is providing each business partner with free samples
of all new Satisfyer women products. To each team member,
Satisfyer will offer a Satisfyer Pro 4 Couples, Satisfyer Pro
G-Spot Rabbit and Satisfyer Pro Plus Vibration.
“Satisfyer is currently manufacturing 35,000 of each
three products, representing 105,000 units for a value of $8
million,” Bensimon said. “December. We would like to take
this opportunity to thank all our business partners for their
strong support, efforts, engagement and partnership to build up
together this amazing and successful adventure.”
For more, visit Satisfyer.com.
CalExotics Debuts Signature Style Jack Rabbit
CalExotics, maker of the original Jack
Rabbit dual-stimulator vibe, has taken
the iconic stimulator a step higher
with the introduction of the Jack
Rabbit Signature collection.
The range stays true to the classic
Jack Rabbit style with advanced
features and technology that really
make these rabbits stand out from the
crowd.
The new Jack Rabbit Signature
collection offers three styles. The
Silicone Thrusting Rabbit features
an up-and-down motion. It mimics
that of a traditional sexual encounter,
with three different thrusting speeds
to choose from. The Silicone Rocking
“G” Rabbit features a uniquely
curved tip that rocks back and forth,
stimulating the elusive g-spot. The
Silicone Beaded Rabbit features
strategically placed pleasure balls that running along the front,
back and sides of the shaft. The pleasure balls are designed to
stimulate the entrances to the vagina and all the internal hot
spots. The placement and movement of the pleasure balls are
what makes this Jack Rabbit unique.
“The Jack Rabbit is our best-selling product, and has seen
so much success in its 30-year history,” said Susan Colvin,
founder and CEO of CalExotics. “This
season we looked to put a more luxury
spin on the Jack Rabbit. With dozens of
different styles to choose from in our Jack
Rabbit line, we wanted the Jack Rabbit
Signature series to stand out and provide
an elevated experience.”
To ensure users would get the most
out of their rabbit, CalExotics made sure
to offer a variety of speeds and functions.
Each Jack Rabbit Signature piece provides
flickering rabbit ears with seven functions
of vibration, as well as three different
action speeds in the shaft. The controls are
easy to use, allowing the shaft and rabbit
ears to be controlled independently which
adds to the variety. These rabbits are also
waterproof, feature a security travel lock
and use convenient USB technology for
recharging.
The Jack Rabbit Signature collection
also provides a luxury look and feel. The entire experience
with the Jack Rabbit is understated yet elegant with its deluxe
material and sophisticated designs. Each piece is crafted using
only the best materials. The silicone is incredibly soft and silky,
which feels amazing against the skin. The product is packaged
in a discreet keepsake box.
For more, visit CalExotics.com.
PLEASURE PRODUCTS | By AVN Staff
1.18 | AVN.com | 115