Page 51 - AVN August 2018

designer for Guess!, who is the junior creative director for Vixen
Media Group.
A native of Miami with a degree in fashion design from Otis
College of Art and Design, an elite private art school in L.A.,
Jennifer met Greg in 2010 and has become an influential part of the
operation.
“She’s helped a lot with shaping the vision and the aesthetic of
the brand,” Greg tells me. He refers to Jennifer as his wife—and she
even uses his last name.
“We’ve been together for so long, technically we’re married
already,” Jennifer jokes.
In the pre-Blacked days, Jennifer would sometimes assist Greg
with selecting photos in addition to consulting on everything from
wardrobe to set design. But when he decided to start his own brand,
not only did Jennifer encourage him, she also knew it was time for
her to increase her role.
“That’s when I started to come on board full time,” Jennifer tells
me. “I told him, ‘You’re going to need my help.’”
Now she styles the Vixen Angel photo shoots and contributes to
the overall look and feel of all of the brands.
“I help with the artistic vision,” Jennifer says. “I work with the
photos editors, video editors, directors—everybody in general—just
making sure we’re all going the same direction with the path that
Greg has laid out for us.”
When Greg wanted to do a retro Miami Vice-themed photo shoot
for his August 2017 Vixen Angel Amia Miley—it included a 1987
white Ferrari Testarossa (which Moz found)—Jennifer tracked
down 20 pairs of vintage Carrera sunglasses for Miley to wear. For
the November 2017 Vixen Angel shoot with Lana Rhoades—a
red carpet meets the paparazzi affair that was themed “Awards
Season”—Jennifer ordered up the ’80s-style black tuxedos for the
male models.
“I always knew Greg was a genius,” Jennifer says. “I always knew
he had such an eye. He could take somebody in two seconds and do
a beautiful photo and video with them. He gets better and better
every day.
“He just does everything so quickly, too. To compare him to
somebody else, he just gets things right away. He gets where the
light is, the angles, what’s cool and what’s happening, and he plays
off of that.”
Some of Lansky’s most talked about performer “firsts” include
two-time AVN MILF Performer of the Year Kendra Lust’s first anal
in Miss Tushy; 2015 Best New Starlet Carter Cruise’s first IR movie
Obsession; and Abigail Mac’s first IR scene, which led to the 2016
AVN Award for Best Boy/Girl Sex Scene for her session with Flash
Brown in Black & White 4.
Mac at press time was starring in a showcase directed by new
Lansky collaborator Kayden Kross for Tushy—a movie that he says
will be one of his two most elaborate productions of 2018.
“The beautiful thing about working with Greg is that it’s not
work at all,” Mac, who was crowned Vixen Angel in May 2017, tells
AVN. “We create, innovate and push past the stereotypes of ‘porn.’
He is setting the standard for a new era. Being on set with Greg
inspires me not just to be better, but to be the best.”
Lansky has also produced the first anal scenes for Ariana Marie,
Anya Olsen, Chanell Heart, Cherie DeVille, Samantha Rone and
Whitney Westgate, among others.
“I think he’s kind of elevated the business as a whole,” says agent
Spiegler, who has been booking his girls with Lansky since 2006.
“Either you have to rise to the top or you’re gone. A lot of people
are jealous of him either because they don’t want to put out the
effort to compete or they can’t afford to.
“Also Greg has been smart with not just the videos themselves
but the metrics behind the scenes—the social media. What I believe
he’s trying to create is a new lifestyle brand, like Hugh Hefner did.”
Without question that’s what Lansky intends to do, and in the
process his own name is becoming a major brand itself.
“We just happen to do porn but we’re a lifestyle brand, and in my opinion we sell the hardest
product that you can sell,” Lansky reasons. “First of all because we compete with free, which isn’t
easy; and second, we create prestige where you normally don’t see it.
“People who don’t normally look at porn see this and they’re like, ‘Wow, that’s a great visual.
It’s hot; it’s cool.’ And by the time they realize it’s a porn company, it’s too late. They already like
it. They already think it’s a cool picture. So what I did is I’ve challenged the bias that they have.”
‘WHATEVER IT TAKES’
Lansky employs a diverse group of creative and tech professionals spread across Barcelona,
Montreal and his two-level space in L.A. that was formerly occupied by actor Will Ferrell’s
production company.
A sense of quiet intensity pervades the office during my visit as about two dozen Team Lansky
members are stationed behind large flat-screen monitors immersed in various stages of pre-and
post-production. Each time someone else enters the kitchen, Lansky compliments them.
“Matt [Forrest] is the art director and also does the fantastic graphics we have,” Lansky says.
“The key is to get people that are more talented than you.”
People such as Emily, he says, introducing his in-house counsel.
“I THINK HE’S KIND OF ELEVATED THE
BUSINESS AS A WHOLE.”
—MARK SPIEGLER, OWNER, SPIEGLER GIRLS
The April 2018 Angel was Jada Stevens, who was joined by Tori Black (far left) and fellow Angels Vicki Chase (July 2017) and
2017 Vixen Angel of the Year Kendra Sunderland (far right).
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