Page 39 - AVN August 2018

Four years later, Blitt sees another need—and is ready to take advantage of the
opportunity.
“The idea for Noir Male has probably been around a little over a year and a
half as we are always looking for new ways to innovate and drive our company
forward,” Blitt says. “If you look at the gay market today, you see so much black
and interracial product, yet almost all of it is brands that are low budget and
have either a gonzo and/or thug genre focus. We felt that with the huge demand
for black product that we see from market trends, if we put a really high-end,
luxury look and feel on this genre of product, we will fill a gigantic void in the
marketplace.”
The vice president says they have targeted simple changes that will make all the
difference in how their product is viewed versus the current competition, noting
that the brand principles are based around the idea of changing the consumer’s
perception by shining a positive light on this market. “We plan to do it showcasing
beautiful locations, stylized wardrobes, realistic and relatable scenarios, intense
sex scenes and—most importantly—the hottest guys in the business.”
Opposite page, Pheonix Fellington. This page, clockwise from left, Pierce Paris and Jason Vario; Noah Donovan;
Jacen Zhu, Max Adonis and Noah Donovan.
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