Page 38 - AVN April 2018

PLEASURE ZONE | By Allison Travers
BUSINESS
OUTSIDE THE BOX
Eldorado’s experts on products that offer multi-purpose pleasure
until you open your treasure
chest of pleasure products
and realize you have a lot of
AVariety is the spice of life,
really great novelties that only
serve a single purpose. You
use those toys and enjoy those
toys, but there is a limit to
the product’s versatility. “Give me a toy that has more
than one function, or leave me alone,” cried out a
frustrated woman who got tired of the same old shtick.
Cue multi-purpose sex toys, products that help your
customers get more out of their pleasure purchases.
One of the earliest multi-purpose sex toys was the
Vibratex Magic Wand. This product was originally
created to relieve tension and sore, tired muscles.
Imagine the manufacturer’s surprise when they
realized many of their customers found other, better
uses for this product. The Magic Wand is an effective
clitoral vibrator that brings many women to orgasm,
and is still one of Eldorado’s best-selling products. A
more discreet alternative to the Magic Wand is Pretty
Love’s Wade. This travel-sized wand is a 12-speed USB
rechargeable vibe. While this product was designed
as a stimulator, the size is small and modest enough
to ease aches and pains in the neck or shoulders even
while sitting at your office desk. Whether you want
a soothing sensation, a deep-tissue massage or total
erotic arousal, this wand delivers powerful pleasure
just the way you want it.
An innovative product that crossed our desk at
Eldorado is the dodil-dildo, a product “as unique as
you are.” Once heated in hot water, the dodil-dildo can
be bent and twisted into your dream shape. Curved,
bulging, rippled—anything is possible. Once cooled, it
stays in the shape you have made. And boy is this thing
hard! When you get bored, you can reheat and cool
the dodil-dildo over and over again. Now that’s some
never-ending fun! (For more information, see article on
page 62.)
Splish splash, have more fun in the bath! The
Waterslyde is a “sleek plastic water diverter that simply
attaches to most forward facing bathtub spouts. The
water flow is easily directed to the midline of the
bathtub, allowing a woman to comfortably position
herself in the tub such that the water falls directly
to where it counts.” Many of us with small dogs at
Eldorado were convinced this handy-dandy device
would also solve our furry friend’s water spout anxiety,
moving the dog to the middle of the tub, making bath
time easier for both human and pooch.
Another Eldorado bestseller is the We-Vibe Sync, a
couples vibrator that—thanks to the “adjustable fit that
customizes to your unique shape”—is designed to be
enjoyed with a partner. The “compact, body-hugging
form delivers simultaneous pleasure to the g-spot
and the clitoris,” but we have also heard rumors this
product can also be held under the chin to take your
fellatio skills to a whole other level. Of course, we
recommend washing your Sync with your favorite sex
toy cleaner first.
Many Eldorado employees enjoy Earthly Body
massage and body oils, but not just for the slick,
professional glide that comes from natural blend of
essential oils including hemp, almond, grape seed, apricot and vitamin E. It’s the nutrient-rich formula that
absorbs into the skin for deep conditioning and moisturizing, which makes it a superb daily moisturizer,
too. Whether you choose unscented or one of the exotic fragrances, your skin will appreciate such indulgent
treatment.
High-quality silicone lubricants like Wicked Sensual Care’s Ultra Silicone Based Lubricant or Pjur’s Original
Silicone Personal Lubricant are well known for being hypoallergenic, safe for latex condoms and ideal for
water play; however, these lubrications are good for more than penetration. Silicone is also good for the skin.
Silicone can act as a shaving cream replacement and can aid with healing minor skin irritations. Since these
high-quality products are also safe for sensitive skin, they work great for split ends and to soften cuticles.
Win-win!
ONE OF THE EARLIEST MULTI-PURPOSE SEX
TOYS WAS THE VIBRATEX MAGIC WAND.
THIS PRODUCT WAS ORIGINALLY CREATED
TO RELIEVE TENSION AND SORE, TIRED
MUSCLES. IMAGINE THE MANUFACTURER’S
SURPRISE WHEN THEY REALIZED MANY OF
THEIR CUSTOMERS FOUND OTHER, BETTER
USES FOR THIS PRODUCT
Even a classic product like condoms can be multi-purpose. Sure, condoms prevent pregnancy and latex
condoms protect against sexually transmitted infections. They can also be used to protect your body from
inexpensive toys that have parabens or other chemical compounds that can easily transfer to your skin
during use. Condoms can even help make your favorite sex toy water- friendly. Prophylactics can also help
build stamina for customers who struggle with premature ejaculation.
As you stock your stores and introduce customers to the latest and greatest innovations in sexual pleasure,
it’s good to remember that many of the products you sell may be useful in unexpected and even unintended
ways. Think outside of the box and help your customers make the most of their purchases. Information is
power and by providing your customers with the knowledge that their pleasure investments may have more
versatility will help to build consumer trust and loyalty. These are invaluable commodities that will truly set
your store apart from the competition.
This article by Allison Travers, Eldorado Trading’s director of marketing communications, originally appeared in the adult
distributor’s monthly newsletter. To sign up for the newsletter, email marketing@eldorado.net.
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