Page 81 - AVN October 2017

PRODUCT NEWS
CalExotics Fall Catalog Supplement Features New Releases
Keeping an eye on what its clients need to keep their
inventory fresh and relevant, adult distributor Eldorado
Trading Company has added two new ranges of BDSM gear
to its stocking options. That’s great news for both retailers
and end consumers, offering more choice in a vibrant
product category.
First Eldorado Trading partnered with adult toy
manufacturer ST Rubber to exclusively distribute the
company’s new BDSM collection, Steamy Shades.
“Steamy Shades offers an elegant entry into the world of
the soft BDSM with attractive products,” said ST Rubber
co-founder Werner Tiburtius. “This is a perfect, softer
alternative for curious beginners who want to inflame their
love life with sensual BDSM games.”
ST Rubber, the German adult product manufacturer
founded in 1981 by Adrian Schneider and Tiburtius,
debuted the Steamy Shades collection at the 2016 eroFame
show to great success, winning the 2016 SIGN Award for
Best Fetish Line. Steamy Shades is a brand specializing
in gentle BDSM products. The line includes a wide range
of items from hoods and clamps to positioning aids
and restraints, featuring black and lace detailing all in
approachable
packaging.
In addition to
being perfect for
beginners, the
Steamy Shades
line is easy to use,
making it great for
newcomers and
experts alike. The
line also offers
an assurance
of quality to
consumers because
of the line’s strict
testing guidelines
and carefully
chosen material and hardware selection.
ST Rubber has grown to be one of the world’s largest erotic
toy distributors, and it has been developing its own brands
since 2008—including the male-centric line Malesation,
also an Eldorado exclusive.
“I am proud that Eldorado is extending our exclusive
agreement with ST Rubber by introducing the Steamy
Shades brand to North America,” said Bill Barna,
Eldorado’s director of sales. “This category has been
showing strong growth, enhancing the premium portion of
our offering with the Steamy Shades product line is ideal.
Eldorado Whips Up Interest With New BDSM Gear
We are looking forward to our expanded relationship with
the ST Rubber team.”
Eldorado also has partnered with adult toy manufacturer
EasyToys to exclusively distribute the company’s Fetish
Collection.
“We are extremely excited to enter the U.S. market with
Eldorado as our partner. We couldn’t wish for a better
distributor to start this venture,” said Andre Visser of
EasyToys. “EasyToys is growing at an amazing rate here in
Europe and taking advantage of the reach that an award-
winning company like Eldorado has will only help our
brand grow internationally.”
The Netherlands-based brand EasyToys launched its
Fetish Collection in January 2015 to great success in the
European market. The Fetish Collection offers customers
a varied selection of BDSM items for the curious and more
experienced user.
The line is presented in luxurious boxes that make
for an eye-catching in-store display. The EasyToys
Fetish Collection has more than 100 SKUs for the fetish
aficionado to choose from.
The EasyToys Fetish Collection boasts everything that
is needed
for exciting
fetish play.
Each product
in the line
is intended
to make the
experience
better, with
everything
from
blindfolds,
handcuffs and
ticklers to butt
plugs, paddles
and restraint
systems.
“What is great about the Fetish Collection is that it
is not made of leather but looks like leather and is a
fraction of the price!” said Jon Vogt, Eldorado director of
purchasing. “It is a more advanced line for people who
have dabbled in bondage but want to explore deeper. The
line fills a niche for Eldorado and our customers.”
Items from the Steamy Shades BDSM collection and the
EasyToys Fetish Collection are in stock and shipping to
Eldorado customers. For more information or to place an
order, call (800) 525-0848, email sales@eldorado.net or
visit Eldorado.net.
New products for fall 2017, along with
everything CalExotics will be unveiling for
the remainder of the year, can be found in
the pleasure product manufacturer’s newest
supplement. A digital copy is available on
CalExotics.com.
“CalExotics is dedicated to enhancing
people’s lives with pleasure products that
excite and satisfy,” said Susan Colvin,
founder and CEO of CalExotics. “Our
newest products provide this, and so much
more. Be sure you check them out!”
The supplemental catalogue features
new designs from Her Royal Harness,
Nipple Play and Rings. New from Her
Royal Harness is the Vibrating Me2 Probe
(pictured), a vibrating version of the original
Me2 Probe with ten functions and a USB-
rechargeable power source.
New styles can also be found in the
Nipple Play and Rings collections. New
to Nipple Play are the Silicone Pro Nipple
Suckers. These full-coverage nipple suckers
feature an easy-squeeze design creating
suction and increased sensitivity. New from
Rings is the Weighted Lasso Ring. This
stretchy and comfortable, weighted silicone
ring is perfect for advanced play. Each new
item is in stock and ready to ship.
Said Jackie White, executive vice
president of CalExotics, “We’ve worked
extremely hard to bring these products to
market, and are excited to get them in the
hands of our customers. Be sure to get on
our automatic release schedule; this will
ensure that you are one of the first to see
our latest offerings.”
East Coast News Stocking ElectraStim Items
East Coast News is now carrying select items from ElectraStim.
ElectraStim, a leader in the field of erotic electro stimulation,
The pieces are in stock and ready to ship. The distributor is offering
manufactures products that produce electrical signals that stimulate
some of ElectraStim’s most popular items, such as the Jack Socket,
the nerve endings, giving the user a unique sexual experience that
a double award-winning compact realistic stroker that has a
complements a range of erotic tastes.
curvaceous internal texture, skin-like movement and a lifelike feel.
“We are absolutely thrilled to be working with East Coast News
“We are very excited to be carrying products from ElectraStim,”
here at ElectraStim,” said Brad Taylor, sales manager for Cyrex
said Justin Vickers, retail coordinator for East Coast News. “They
Ltd. and ElectraStim. “We identified the U.S. as a key market for
have a great grasp of their niche market, and by partnering with
expansion this year and ECN’s reputation is held in high esteem
them, our customers have another option to choose from when
when it comes to customer relationships and coverage in North
looking for EES items and the like.”
America.”
Additionally, ECN is offering a planogram that contains 70 total
For more, visit ECN.com, call (800) 999-2483, or email
items, including a display and tester pack.
sales@ecn.com.
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