Page 74 - AVN October 2017

FEATURE
SELLING FANTASIES
Retailers prepare for a sexy superhero Halloween
T
This Halloween, adult retailers are thinking up
creative ways to get customers into their stores.
While online retailers are offering free shipping
and discount codes, brick-and-mortar stores are
trying new techniques to get new customers to
buy their sexy Halloween get-ups in-store. The
good news: women (and men) continue to use
Halloween as an excuse to parade around town
dressed as a slut, without being slut-shamed.
When in Roma …
Roma Costumes (RomaCostume.com)—a wholesaler of club wear, costumes, lingerie,
and “sexy outfits”—sells to 15,623 retailers, including e-tailers and retail stores. The
company has been in business for 25 years, supplying naughty costumes to customers
who know that the best night of the year to get laid is Halloween.
This year their two most popular styles (they have hundreds) celebrate the “sexy good
girl” and “sexy bad girl.” According to General Manager Sahand Fard, the company’s
most popular costume for women is “Heavenly Angel,” a sheer white bodysuit with halo
and white wings.
The second most popular is the “Seductive Devil” number, a black sheer bodysuit with
sexy cut-outs. Trend wise, Fard says, “Wonder Woman has had an effect on this year’s
warrior and superhero costumes for women. And Game of Thrones had a large effect.”
They also make men’s costumes, which are either “Villains” or “Vigilantes” and
involve a cape, a helmet, or sexy tights. Viking outfits are big this year for anyone who
wants to go as a sexy Swede.
Roma’s Most Popular Fantasies This
page, the Fairy costume, the Angel ensemble
(Roma’s top seller) and a Game of Thrones-inspired
get-up called Mother of Dragons. Opposite page,
the Naughty Ninja, the Evil Devil (just behind the
Angel in popularity); and Sexy Lion Tamer outfit with
accessories.
FEATURE | By Anka Radakovich
The Psychology of Dressing Up From a psychological standpoint, women’s choice of costumes this year suggest
they want to have fun with fantasy costumes (fairies and mermaids are back in), be
worshipped as a goddess (Greek goddess costumes are big this year), or feel empowered
with a superhero costume and kick the ass of the obnoxious drunk guy at the Halloween
party dressed as a huge dick.
74 | AVN.com | 10.17