Page 62 - AVN October 2017

FEATURE
FEATURE | By Dan Miller
“We will be the only affiliate program that will be able to
provide a Snapchat premium offer to our affiliates,” Fioriniello
said. “We launched FanCentro in Vegas this year and it’s been
growing since—exponentially. We have porn stars, we have cam
girls, we have YouTubers … We have many kinds of social media
influencers.”
AdultCentro, known for its creative giveaways, did not
disappoint this year with its metal rechargeable lighters, pasties
and ghost emoji-emblazoned “I Love Nudes” baseball caps.
It would not be an Amsterdam show without smoking-inspired
giveaways, such as the weed grinders being handed out by Head
of Publishing Vladimir Kramenko, aka Chris, from iMonetizeIt by
TrafficHunt, and Olga K., the head of advertisers.
India’s Yatin Anand earned his master’s degree in management
in France before landing a job as an account manager at
TrafficFactory, which reaches millions of users with its geo-
targeting technology and real-time bidding model and was the
sponsor of this year’s Meet Market.
Anand said working for the parent company of tube-site
heavyweight XVideos means creating campaigns with some of
the best-converting traffic on the internet.
“We are No. 1, which we know from all the advertisers
always saying that it’s amazing, premium-quality traffic,” said
Anand, whose multinational team is based at the TrafficFactory
headquarters in Prague.
His Japanese colleague, Taka, said XVideos’ network facilitates
more than 4 billion daily ad impressions, making it “kind of easy
for advertisers.”
“Our network specializes in CPC,” Taka noted. “They’re buying
the clicks. They’re buying the quality.”
Matt Mund, director of sales for Mobius Payments, manned
his company’s booth, pointing to their Chargeback Defense
Program—implemented earlier this year—that has been able
to reduce chargebacks by “up to 50 percent for some of our
merchants.”
It was hard to miss the BongaCash crew, which came out
with a big presence and was handing out condoms, lighters,
pens and black graphic T-shirts that said “Earn Crazy Bro
#BongaCash.”
“We upgraded our interface for mobile and desktop,” said Jim
from BongaCash, a native of Estonia who used to sell parts for
industrial scales before finding BongaCash.
“But it’s too boring, this one is like crazy.”
Working for BongaCash may be crazy, but Christian F. from
Webclicks says his upward-trending site is FuckingAwesome.
That weekend Webclicks launched the site for affiliates.
“We’re trying to drum up a little bit of excitement for it,”
said Christian, who along with his team was handing out FuckingAwesome.com caps and T-shirts to
passersby. “We’re trying to make the highest-end porn, but at the same time we’re trying to make it
fun—like fun stories.
“We’re already way beyond our initial targets.”
Bianca, the advertising manager for the mobile advertising platform BitterStrawberry, emphasized
that “all our technology is in house.”
“The newest feature for us is a hybrid link that was designed and created by BitterStrawberry
so this is our strong thing now,” said Bianca, who resides in Bucharest, Romania. “Also for our
publishers with this hyperlink they are able to create their own campaigns, based on their niche,
traffic and geos. They can choose their targeting and send the right traffic.”
VIP Offers went all in with the smoking accessory theme for its freebies as James Sharp, the
account manager for the Los Angeles-based firm, had a selection of rolling papers, lighters, ashtrays,
mints and hats in his swag section.
“We’re a direct advertiser,” Sharp said. “We’re promoting all of our direct dating offers, adult games
and paysite offers. We run across all English-speaking geos.”
WORK TIME, PLAY TIME At top, some of the companies showing off new tech—and lots of swag—at the WMA Meet Market. Bottom, some of the
familiar faces—and figures—at the annual GFY Party, which offered its own swag in the form of free beanies. Photos by JFK/FUBARWebmasters.com.
62 | AVN.com | 10.17