Page 80 - AVN November 2017

PRODUCT NEWS
XR Brands Debuts Remote-Controlled Prostate
Massager Rimsation
The Rimsation remote-
control prostate massager,
is now shipping from XR
Brands. The Rimsation is part
of XR’s Prostatic Play range of
prostate toys.
This rechargeable dual-
motor silicone stimulator
features an ergonomically
curved prostate massager
with both an internal
and external motor, plus
rotating beads at its base for
simultaneous anal massage.
“The market for prostate toys has
exploded in the last couple of years and
we developed Prostatic Play specifically to
serve this growing category,” XR Brands
General Manager Rebecca Weinberg
said. “We’re proud of all the power and
functionality that we were able to pack
into Rimsation. Seasoned prostate players
will appreciate the chance to enjoy three
different kinds of anal massage with one
toy, and beginners will especially enjoy
how user-friendly it is. Rimsation is
the next-level prostate stimulator that
retailers have been waiting
for.”
Rimsation boasts three
speeds and four patterns of
powerful vibration with a
comfortably narrow stem
equipped with three rows
of rotating beads. Users can
use the convenient remote
to toggle through three
rotation speeds to pick the
perfect stimulation level
while enjoying simultaneous
prostate and perineum massage, thanks
to Rimsation’s two motors. Unlike most
prostate stimulators, Rimsation’s external
portion extends in a curved arm-like
shape, allowing it to make contact with a
broader surface area as it massages with
precision.
The Prostatic Play Rimsation comes
in clear clamshell packaging designed
to coordinate with the existing items in
the Prostatic Play range. Display signage
and product catalogs are available upon
request.
For more, email info@xrbrands.com.
PLEASURE PRODUCT NEWS
Award-winning
distributor
Eldorado Trading
Company has
released the 10th
lesson in its award-winning e-learning
series Elevate U, Plays Well With Others.
“Many of us learned as children that
sex is something that happens when a
mommy and a daddy are very much in
love, but as adults we know that dating,
sexuality and desire are not nearly as
simple,” said Erin Basler, education
coordinator at the Center for Sexual
Pleasure and Health and one of the
personalities of Elevate U. “In Plays
Well With Others, you can expect to
get a primer in the wonderful world of
relationship dynamics and structures and
tips on how to make your store inclusive
for people with a variety of intimate
partnerships.”
The Plays Well With Others lesson
focuses on building language and
information around the variety of healthy
relationship styles that people can be in.
Through this, retailers can help connect
with, understand and affirm people in
different types of relationships to help
customers find the right toy for their
current situation.
The 10th lesson marks the end of the
Intermediate level classes. Learners who
80 | AVN.com | 11.17
Eldorado’s Elevate U Series Debuts
New Lesson
have completed
previous lessons and
passed lesson ten
will become certified
as an Intermediate
Level Sex Educator.
Since Elevate U’s launch at the
beginning of the year, the program has
received great engagement with over
500 learners enrolled in the program
thus far. Recently, Elevate U won the
2017 StorErotica Award for Marketing
Campaign of the Year.
Byron Love of Guilty Pleasures in
Florida commented, “Elevate U is a great
resource with a unique take on training
employees. It will definitely become
a staple in our training program, and
a requirement for our staff. Teaching
health and wellness are important
responsibilities for those who are selling
sex toys and sexual satisfaction.”
The e-learning series is available to
active Eldorado customers as an added
value to working with Eldorado and
lessons will continue to be released
throughout the remainder of the year.
For more information about Elevate
U and to enroll in the program, visit
Eldorado.net/ElevateU or email
elevate@eldorado.net. To learn more
about the CSPH, visit TheCSPH.org.
Topco Sales Expands Bottoms Up
Product Line
Topco Sales has expanded its Bottoms Up line of lubricants, insertables and
enhancements made for all things anal.
“Bottoms Up has been beloved by customers and consumers for years and
we have expanded the line to make it even more relevant to young, modern
and sex-positive users,” Topco Sales COO Autumn O’Bryan said. “You can’t
have safe or satisfying anal play without lubricants, which made the cosmetics
a natural addition to grow the brand. The new look for Bottoms Up is clean
and welcoming, and it displays beautifully and seamlessly cross-merchandises
with any anal toy. Bottoms Up has always been a big seller and we anticipate
even bigger numbers now that each item is officially shipping.”
New to Bottoms Up are four U.S.-made specialty cosmetics designed to
enhance anal play in their own way:
• Bottoms Up Anal Comfort Lube features a thick water-based formula
enriched with 5 percent lidocaine to gently numb the skin for smooth entry
and a satisfying experience.
• Bottoms Up Silicone Lube with Vitamin E is super long-lasting, making
it ideal for anal play, and is waterproof, hypoallergenic, vegan, and extra-
soothing with the inclusion of vitamin E.
• Bottoms Up Hybrid Lube boasts a lush water-based and silicone-based
formula that hybrid fans love for its long-lasting results. Its thick texture is
perfect for anal play and its unique paraben-free, glycerin-free, vegan blend
stays smooth and slick.
• Anal Bleach, formulated to gently and safely lighten the appearance of
intimate skin. This unique product is made to be safe for use on genitals and
delicate skin and deliver noticeable results over time.
Bottoms Up now features packaging with a blue-to-white gradient color
scheme, bold and eye-catching graphics, and clear usage instructions,
offering retailers a line of anal-focused products that appeal to shoppers of all
experiences and comfort levels.
Bottoms Up Hybrid and Silicone lubricants are available in 8.6-ounce
bottles, while Anal Bleach and Anal Comfort Lube comes in 6.3-ounce bottles.
The full lines comes with marketing support, including shelf talkers to make
in-store shopping fast and easy.
For more, visit TopcoSales.com.
Ovo Launches Phase IV Collection
Ovo Lifestyle Toys is now shipping a
pleasure nubs offers something extra:
new assortment of toys. The Phase
a spiral design on the shaft that gives
IV collection is a mix of rabbits
the illusion of movement during use.
and straight vibes in multiple
“The feedback from retailers thus
sizes, keeping true to the design
far has been amazing,” said Samantha
sensibilities that Ovo has come to be
Brown, Ovo’s brand ambassador.
known for. All six toys are powered
“We’re really proud of this collection,
by AAA batteries, waterproof, and
and we know customers will love
come in stylish new colors.
what they see!”
All Phase IV toys have simple
To order the Phase IV collection,
controls and are more powerful than
email info@ovolifestyletoys.com.
previous styles.
For more
The highlight of
information, visit
the collection is
OvoLifestyleToys.
the K7 Rabbit
com, call (800)
Vibrator.
929-3267 or follow
This external
on Twitter:
stimulator with
@ovotoys.