Page 74 - AVN November 2017

FEATURE
THE BONDAGE AND FETISH LOOKS
ARE GOING VERY MAINSTREAM, AND
WE HAVE EVERYTHING NEEDED TO
ACCESSORIZE THIS COLLECTION WITH
CROPS, WHIPS, BDSM KITS AND MORE.
— HEATHER, PIANOLA LINGERIE
For the second iteration of this new show, organizers set aside a “Sexy Studio”
area in the exhibit hall for pleasure product manufacturers and distributors.
Eldorado Trading Company was on hand to showcase the ranges that are unique to
the distributor, including Easy Toys, GigaLuv and Steamy Shades, which will begin
shipping in a few weeks. The collection features BDSM items and kits that have
a boutique feel to them. Eye masks and restraints have a lacy look, and that look
carries through to the packaging as well.
In the Entrenue booth, reps showcased new items from various manufacturers,
including a new Orange Creamsicle flavor of lickable body butter from As You Like
It, Noje wand massagers from Blush Novelties, and the Sona and Sona Cruise from
LELO. The Sona is LELO’s entry into the world of products that use sonic waves as
opposed to vibration for clitoral stimulation.
Also drawing attention from buyers in the Entrenue booth was the Cowgirl, a ride-
on vibrator with an attachment that can be used for vaginal penetration and not only
offers extremely intense vibrations, but also rotates for more stimulation.
Williams Trading Co. reps were on hand in their booth to showcase the Cloud 9
collection. Though Cloud 9 has been around for roughly 20 years, it’s only been in
the past few years that the line has been refined and expanded, said Rich Pyne, sales
manager.
FEATURE | By Sherri L. Shaulis
Clockwise from top left, one of the styles in the
Candy Panties collection, new from Xgen
Products; products from It’s the Bomb on
display; boxers with DC hero logos, also from
Xgen; new toys from international company
Zalo, and the Steamy Shades collection,
manufactured by ST Rubber and carried by
Eldorado Trading.
“We now have 12 categories of entry-level products at a reasonable price, and
many items within those categories offer extra value,” he said.
Marketing Manager Scott D. pointed out that items in the new Health &
Wellness category feature non-explicit, gender-neutral packaging. Two new
wands in the range can be used with 10 different tips—six TPR and four
silicone—and there are kit version of the wands that include two tips.
The company also had on display its new F Machine Trembler, an automated
stroker that stimulates the penis in three areas, and can be used with an erect or
flaccid penis.
A new exhibitor was Zalo, an international brand that is now reaching out
to the Canadian and American markets. Zalo is comprised of three collections,
each of which has four models available in three colors.
With eight patterns of vibration, the rechargeable Zalo massagers are
available in the Versailles, Lolita and Sweet Magic collections. Some of the
massagers come with a remote control, and all are compatible with the
Zalo app, which is available through the Apple and Android stores. The app
allows the pieces to respond to music stores on a smartphone, or they can be
personalized with a created pattern. It also offers “scenes,” such as “Bar,” which
boasts patterns that are similar to ambient noises in said scenes.
All Zalo items come with a one-year warranty, with packaging that evokes
romantic fairy tales and scenes inspired by Hebrew mythology.
Several other brands and distributors were in attendance showcasing their
latest products, including Paradise Marketing, Nasstoys, Holiday Products,
Adventure Industries, the Rabbit Company, Uberlube, Sportsheets and Impulse
Novelties.
The Altitude Intimates Show is set to return April 20-22. For more, visit
AltitudeShow.com.
74 | AVN.com | 11.17