Page 72 - AVN May 2015

PRODUCT NEWS
East Coast News, Doc Johnson Partner to Launch Main Squeeze Collection
Adult distributor East Coast News has
partnered with mega-manufacturer Doc
Johnson to exclusively offer the new Main
Squeeze collection of strokers.
“We are very excited to be partnering
with Doc Johnson,” said Justin Vickers, retail
coordinator for East Coast News. “As an industry leader for over 40 years,
they are always on the forefront of innovation. The strokers in the Main
Squeeze Collection are sure to be a hit right from the start.”
In stock and available only through East Coast News, Main Squeeze from
Doc Johnson puts pleasure control in the palm of one’s hand. Users just
pick their favorite porn performers and play on. The seven strokers, molded
directly from each porn star, are made with the uniquely textured UltraSkyn,
and the squeeze plate allows the user to control the pressure. Users can also
combine their favorite stroker with the suction cup accessory that swivels and
bends for custom positioning.
Available now and ready to ship are
the Sasha Grey, Belladonna, Jessie
Andrews and Faye Reagan molds,
along with the suction cup accessory.
Also available are the tester display
and limited signage. ECN customers who invest in a planogram will get all
seven strokers along with free signage and a free wall skin.
“Doc Johnson is very excited to collaborate with ECN on really penetrating
the market with our Main Squeeze. This item is highly anticipated and we
are overwhelmed with the support ECN has offered us,” said Kerin De
Francis, director of sales for Doc Johnson. “With our tester display, signage,
outstanding product, and ECN’s awesome customer service and reach, this is
a perfect partnership!”
For more, visit ECN.com, call (800) 999-2483, or email sales@ecn.com.
CalExotics Continues to Inspire With Wellness Products
CalExotics has teamed again
with Living Beyond Breast
Cancer to promote sexual
health and wellness with new
items in its Inspire collection.
“It is a privilege to partner
with such a remarkable
organization,” said Susan
Colvin, founder and CEO of
CalExotics. “Living Beyond
Breast Cancer’s mission of
supporting those who have
been impacted by breast
cancer is inspiring, and we
hope this collection helps inspire others.”
The newest products are aimed at improving
the lives of women and promote taking care of
oneself. With every Inspire purchase, CalExotics
donates 5 percent of the net proceeds to LBBC.
This donation supports LBBC’s efforts to provide
information and a community of support. In
addition, all Inspire products are waterproof,
made of silicone and are backed by a one-year
warranty. These features combined help elevate
Inspire.
Using the Vibrating Dilator Kit helps improve
physical comfort during intercourse. It comes
complete with two gradual sized silicone dilators
and a wireless stimulator for soothing vibrations.
For more advanced exploration, CalExotics
offers the Vibrating Curve
Massager. Its slender and
flexible shape allows for
versatile play. The massager
is made of body-safe silicone,
features ten functions of
vibration and is powered by
a USB-rechargeable motor.
With a security travel lock and
waterproof capabilities, this
Inspire piece offers infinite
possibilities to explore.
CalExotics also provides
a variety of tools to help
industry professionals promote this collection.
In-depth videos are available; covering product
demonstrations, usage tips and more. Collateral,
both in-print and online, is also available.
A CalExotics Institute course has also been
created to help further educate industry
professionals. The free online course takes
users through the newest Inspire products, and
offers helpful selling tips and detailed product
information.
“I encourage everyone to take this course. It
is a fun and interactive way to learn about our
newest products. Plus, once you’ve completed
the course, you can enter to win free product,”
said Jackie White, executive VP of CalExotics.
To learn more, visit CalExotics.com.
PLEASURE PRODUCT NEWS
Satisfyer, Partner Win iF Design Award
Satisfyer and its Partner line were recognized this year with the iF Design Award. The winners are
the pressure wave stimulator Satisfyer Pro Penguin and two Partner vibrators, Partner and Partner
Plus.
The iF Design Award is awarded each year by Germany’s oldest independent design
organization. Amongst 5,575 entries from 59 countries, the brands Satisfyer and Partner impressed
the 58-member independent. Both German brands were founded last year.
“We are delighted that due to our focus on the wishes and needs of our customers and the
consistent implementation of our design strategy, our products not only convince women and
couples with their technology and application but also that this has been confirmed by an
international jury of experts,” said Thorsten Helm, design manager of both brands.
For more, visit Satisfyer.com.
Astroglide’s New O Lubricant
Available From Paradise
Marketing
Paradise Marketing, the
leading distributor in
the adult industry for
condoms and lubricants,
is now carrying Astroglide
O USDA-Certified Organic
Oil-Based Personal
Lubricant.
“The organic, all-
natural products are
quickly gaining traction
in the lube market and it
doesn’t get better than
Astroglide,” said Dennis
Paradise, president of
Paradise Marketing.
“Customers will love
the texture, the aroma
and the fact that the rich
emollients are perfect for
use as a massage oil as
well.”
The top-selling personal lubricant and massage
oil’s newest offering combines ultra-hydrating plant-
based oils—including coconut, argan, jojoba, ylang-
ylang and sweet almond—for a luxurious, slick and
long-lasting sensation.
Astroglide O, a blend of 99 percent organic
lightweight oils with a rich, delicious coconut scent,
is now available at Paradise Marketing for purchase
in 4-ounce bottles at 72 bottles per case (with a
three-year expiration date) and is suggested for use
with non-latex condoms.
“The next level of lubrication is here, and, as
Astroglide is a top-seller at Paradise, we urge our
retailers to try out this new item in front-of-store
promotions and front and center on the shelf,” said
Paradise. “There’s nothing out there quite like it on
the market right now, so it’s a prime opportunity to
support Astroglide O in stores.”
To purchase Astroglide O Organic Personal
lubricant, visit ParadiseMarketing.com.
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