Page 40 - AVN March 2017

FEATURE
FEATURE
INTERNEXT 2017 | By Dan Miller
“Is it legally necessary? Probably no. Is it a great practice? Yes,” Silverstein
said.
Obenberger recommended for directors to always keep the camera running
during sex scenes, even during cuts in the action.
“Kink puts [the camera] on the floor,” he said.
The first panel session on Day 3 featured the one and only Christina
FBQueen, a performance marketing expert whose focus is Facebook.
Christina, who is originally from Budapest, Hungary, but now resides in
Romania, did a special solo presentation about some of the do’s and don’ts of
using Facebook Ads.
The “soul and sass” of the FBQueen brand who started her craft 11 years
ago presented “The Deep Dive Into The Facebook Ad Accounts Misery” to
an enthusiastic audience that peppered her with questions at the end of her
25-minute speech.
The FBQueen said that “Facebook is a bitch” but the traffic there is high
quality.
“It’s a love and hate relationship,” she quipped, before describing the
different types of Facebook bans and how and why a person will get their
account shut down.
The key is to run your campaigns while avoiding flags for unusual activity
or any number of policy violations.
“You want to be creative with your ads but you have to be compliant.
You have to rely on your marketing skills. Play around with colors. Certain
colors have a high click-thru rate,” she said. “Think of Facebook as a cold
environment with blue and light grey.”
She recommended using colors such as orange, pink or red in ads.
Christina said to check out The Ad Buyers Group on Facebook that includes
lots of content and ideas about how to run properly—she checks it all the
time.
She also said she found that running ads on Instagram was “hit or miss”
and not as effective as Facebook.
Meanwhile, Revolution Force CEO Sean Christian left nothing to chance
during his Affiliate Marketing panel that featured Alex Lecomte (JuicyAds),
Egle Padilla (Exoclick), Alfonsus Kusuma (Madzuma) and Wouter
Groenewoud (Traffic Company).
Exoclick’s Padilla said the main geo right now is the U.S. but “at the same
time it’s very surprising that countries like Japan, Thailand and India have a
lot of traffic.”
“I see in our numbers that they are becoming very important,” she said,
adding that Philippines is also emerging along with Colombia, South Korea,
Indonesia and Malaysia.
She noted that in Thailand many VOD offers are converting and in Japan
the dating offers have been working well.
In addition to different geos that are getting conversions, the panel talked
about the best times to run offers.
Christian, one of the industry’s top moderators, worked the entire room,
walking up and down the aisle with microphone in hand and directing specific
questions at each panelist in between adding his own commentary.
In the first virtual reality panel held at Internext, several early adopters
talked about how the technology is about to take another leap this year and
production is ramping up with it.
Anna Lee (HoloGirlsVR), Todd Spaits (YanksVR), Stefan Geisler
(AmazingContent), Shelby MacRitchie (Reality Lovers), Jean-Claude Artonne
(Terpon) and Michael Rapoport (Get Virtual) joined moderator Stewart
Tongue (Engine Food) on stage for one of the show’s must-see panels.
“There’s been an explosion of devices and possibilities in the past six
months,” Artonne said.
Lee, a director for HoloFilmsVR, pointed out that scenes are now going
“from 20 minutes to like 70 minutes.”
“Things are expanding, narratives are increasing. Headsets are getting
better,” she said.
MacRitchie said she is now producing two scenes per week and eyeing more
niches.
Lee reminded everyone in the room about the appeal of VR content.
“When you watch something in VR, you become part of the story. You take
ownership,” Lee said. “You break the fourth wall. When you do have that level
of immersion this person is an active participant whether they like it or not.”
Rapoport, whose company is an ad platform for VR designed to not take
away from the experience, predicted a VR explosion.
“It’s like a fire. More and more companies are going to start pouring gas
into it, from real estate to gaming to education to tours, to this hotel,” he said.
40 | AVN.com | 3.17
NIGHT MOVES The 2017 Internext Expo evening events included the opening party, sponsored by MojoHost and Cam4; the
Pajama Party, sponsored by AdX, AWE, Datetronix, Epoch Payment Solutions, Paxum, Stripchat and Terpon; and an invitation-only
dinner sponsored by Datetronix and AWE. Photos by JFK/FUBARWebmasters.com.