Page 76 - AVN July 2017

PRODUCT NEWS
PLEASURE PRODUCT NEWS
Eldorado Adds New Elevate U
Lessons, Hosts Training
Eldorado Trading Company, a leading distributor of
adult toys, party supplies and lingerie, has released
the sixth and seventh lessons in its Elevate U sexual
health e-learning series.
The topic for Lesson 6 is “Sex for Everybody! Sexual
and Gender Diversity.” This lesson covers specific
terminology about gender and sexual orientation
and offers insight into the challenge of talking
about gender, sexuality and toys in affirming and
comfortable ways.
Lesson 7 is “Sex for EveryBODY! Body Image and
Customers of Size.” The focus of this lesson is to give
retailers the skills to talk to customers in a body-
positive way in order to create a comfortable store
environment for shoppers.
With the release of these two additional lessons,
the first 100 learners to complete lessons 6 and 7 will
receive a free Elevate U branded T-shirt.
Eldorado’s Elevate U sexual health certification
series was launched at the beginning of the year in
partnership with the Center for Sexual Pleasure &
Health. A 16-lesson e-learning series that covers a
variety of sexual health topics, Elevate U goes beyond
product focus and is designed to give adult retail
owners and their employees the knowledge they
need to become a sexual health resource in their
communities.
Eldorado Director of Sales Bill Barna said, “I am
thrilled at the participation and feedback we have
received about Elevate U! This program is truly at
the core of Eldorado’s guiding principles and I could
not be more proud of the educational opportunity
we are providing our customers. As competition
in our industry continues to intensify, Eldorado is
committed to helping our customers stand out in their
communities and be a true resource for consumers.”
Elevate U isn’t the only training opportunity for
Eldorado customers. The distributor also offers
training events a few times a year to further engage
its clients by offering useful tips for how retailers can
grow and evolve their businesses.
The most recent event featured about 20 vendors,
who gave product demos, and also presentations by
two experts, Kira Manser of CSPH and sex educator
Reid Mihalko. Attendees benefited from two days of
lots of learning and then got the opportunity to shop
the warehouse.
Elevate U is available to all active Eldorado
customers. Subsequent Elevate U lessons will be
released throughout the year. To enroll, visit Eldorado.
net/ElevateU or email elevateu@eldorado.net. To
learn more about the Center for Sexual Pleasure &
Health, visit TheCSPH.org.
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CalExotics Adds Swirling Pleasure to Embrace
CalExotics’ new Embrace Swirl Massager
confident when buying our products, and we
provides orgasmic swirling action at the
know our warranty program helps convey
touch of a button. The dual stimulation
that message,” says Susan Colvin, founder
vibrator features pleasure balls in the shaft
and CEO of CalExotics.
that swirl in seven different patterns. Plus,
Embrace offers four additional styles that
the clitoral stimulator provides an added
have the advanced pleasure ball technology.
seven functions of vibrations. The features
The Embrace Massaging Tickler and
don’t stop there; this sex toy is waterproof,
Massaging Rabbit feature a pleasure ball
made of body-safe silicone, and is powered
in the shaft, while the Embrace Massaging
by two USB rechargeable motors.
G-Tickler and Massaging G-Rabbit feature
Like all Embrace items, the Swirl Massager
a pleasure ball in the stimulator. In these
is backed by a one-year warranty.
models, the pleasure ball rolls up and down,
“CalExotics was the first company to
providing users a familiar sensation that is
offer warranties in our industry. Today, this
elevated by the three-speed settings.
is still a top priority, which is why many
For more information, visit
of our products come with warranties that
CalExotics.com.
last for one year. We want customers to feel
Trigg Laboratories Opens Warehouse in Sin City
Trigg Laboratories, maker of
the Wet Lubricants family
of products, has opened a
new corporate headquarters
and manufacturing facility
in Las Vegas after 28 years
of manufacturing premium
sexual wellness products in
Los Angeles.
“We are excited to join
the business community of
Las Vegas,” said Michael
Trigg, founder and CEO of
Trigg Laboratories. “Our
brand-new facility will allow
us to continue to do what we do best: develop and
manufacture innovative, high-quality products that
consumers love and trust.”
After announcing their move at the end of 2015,
Trigg Labs has been working to ensure that the new
70,000 square feet of space will allow the company to
grow exponentially. The new headquarters are in the
Blue Diamond Business Center at 4220 W. Windmill
Lane, bringing up to 100 new jobs to the area.
Company President Sean Smith and CFO Simone
Buntin, met with the Secretary of State and Nevada
Governor Brian Sandoval to discuss the future of
Trigg Labs and its opportunity for growth. “We were
welcomed with open arms by the state of Nevada and
feel fortunate to have such a strong support system
and successful platform to operate
our business in Las Vegas,” says
Smith.
Trigg Labs manufactures personal
lubricants, massage oils and other
sexual health and wellness products,
including private label products,
the full line of Wet lubricants,
and Inttimo by Wet aromatherapy
massage oils. With a wide array of
lubricants—including Wet Elite,
Wet Organics, Wet Naturals, Wet
Platinum and Wet Flavored—Wet
has designed a product for every
desire. These lubricants are gentle,
long-lasting, sugar-free, and latex safe.
All products manufactured at Trigg Laboratories
use pharmaceutical-grade ingredients. Products
are also tested in compliance with the FDA’s strict
Medical Device Quality System Regulations and
current Good Manufacturing Practices, which ensures
exceptional integrity, consistency and quality.
“It’s bittersweet to be moving on from where
our company began. We are humbled by our
growth over the past 25 years and are proud of our
accomplishments. But the time has come for us
embark on this exciting new chapter and see how we
can make an even bigger splash in Las Vegas,” said
Trigg.
For more, visit StaysWetLonger.com.
Adventure Industries Launches New Resource Website
Adventure Industries has launched a new site,
Resources.AdventureIndustries.com, to provide
assistance to retailers and distributors.
“The new resource site is a great tool for our
partners,” said Chaney Cox, sales representative for
Adventure Industries. “Now, they have access to the
most up-to-date artwork, catalogs and selling tips
with just the click of a button.”
The site allows users to access assets they may
need from Adventure Industries and their associated
brands, like Drilldo, The Rabbit Company and
Whipsmart. Users can log in and download product
images, catalogs, merchandising materials and more.
Retailers and distributors should con tact an
Adventure Industries representative to get login
information.
For more, visit AdventureIndustries.com, call (800)
999-2483, or email info@adventureindustries.com.
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