Page 60 - AVN July 2017

The sex toy market is upon
us, and growing faster
than driverless cars
THE BIONIC SCREWFEATURE
With the continued popularity of the Sybian and appetite of the sex-loving
public to part with more than $1K of their hard-earned cash for a unit, the
company has recently created many new, body-safe silicone attachments for Sybian
so the happy rider can truly customize her riding pleasure. Their unmistakable
brand continues to grow, one happy-riding customer at a time. Yeeha!
The most recent addition to this style of sit-on sex machine for women is the
Motorbunny, which began production in 2016 and was introduced to the hungry
masses at the January AEE show in Vegas.
Craig Mewbourne, brand consultant for MB Technologies, shared his thoughts
on the success of the new Motorbunny regarding the differences between the
other popular saddle sex machine and their own creation: “There are measurable
differences in the build and specs among competitors (with much
larger differences coming soon!), and much ado has been made
about the reasonable cost we were able to bring to the category.”
He added, “But the largest separation, I think, comes from our
approach serving our customers and paying attention to how they
want to be treated. We know we’re not God’s gift to the industry. We’re
just here to make sure everyone is treated fairly, and to have fun doing it. How
can you not have fun selling products named ‘Jiggle Butt’ and ‘My Friend Dick?’”
But what would compel a company to create a different option for such a
specialized product? Mewbourne offered his thoughts: “The core team started by
trying to find a way to make a few medical devices more affordable. After hitting
some roadblocks there, they simplified their mission to ‘How can we make
something that increases quality of life, but can be delivered more affordably than
existing options?’ Once they looked into this industry, it was obvious there
were opportunities to answer that question.”
And answer that question, they did, with “big-deal”
upgrades in store for the Motorbunny unit itself so that
will, no doubt, keep their customers hoppin.’
But while there are several types of sex machines
available, the majority of them still are fucking machines providing constant
thrusting action for women.
Topco’s Pepto-Bismol–colored Caesar machine has been available since the
summer of 2008. According to Topco COO Autumn O’Bryan, “the Caesar 2.0
is a strong performer and delivers exactly what consumers want in a serious
sex machine. And because it comes in both 110V and 220V options, Caesar has
become popular internationally as well.”
The Caesar 2.0 Love Machine was the first device of its kind to go to market and
set a precedent for the industry. O’Bryan said, “Being able to access a powerful,
durable and industrial-level sex machine from a major international brand like
Topco transformed a concept into a full-blown product category and gave retailers
a valuable opportunity to expand their inventory.”
FEATURE | By Kim Airs
F
irst, there were hands and fingers. Then there were dildos made of
wood, stone, metal. Then there were pneumatically powered toys
administered by doctors in the office. In the not too distant past, there
were simple, hard plastic vibrators powered by two C batteries. Then
more styles, colors, materials, shapes and functions grew the market to
where it is today.
Except now you can use any number of those toys hands-free and experience
orgasm without the interference of a partner or relationship. Yes, the ever-growing
segment of sex machines is upon us and growing faster than that of driverless
cars.
Machine-powered “fucking machines” have long been the fantasy of many men
and women who want the pleasure of penetration to outlast what human flesh and
blood can provide on its own. By simply plugging in, one can get endlessly poked
or poke into a never-ending source of enveloping cyberflesh to explode in ecstasy
unlike anything previously humanly possible.
But how did these fucking machines become available so easily at retailers, and
in the beginning, through good ol’ fashioned mail order?
The best-known sex machine is undoubtedly the Sybian, created more than
25 years ago and initially advertised in men’s magazines. The original model,
designed by founder Dave Lampert, was basically a saddle on which a woman
could ride for external or internal pleasure. The bulky units weighed more than
50 pounds, as did the second prototype developed shortly thereafter. The newer
model now weighs less than half that with the rotating and vibrating protrusions
having changed shape and size over the years. The controls remain similar to the
original model, with two dials adjusting both rotation and vibration speeds.
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