Page 80 - AVN Januray 2017

PRODUCT NEWS
“To have Sunny Megatron as this year’s host is such an added thrill. It will definitely be an event to remember.”
—Tony Rios, CEO of AVN Media Network
OUTSTANDING LINGERIE COLLECTION
Fetish Dressing Aid/Garment Conditioner—Empowered Products
Tom of Finland Showcase—XR Brands/Pleasure Chest
After Dark Additions—Baci Lingerie
Hex—LELO
Wet Platinum Man of the Year—Trigg Laboratories
Costume Collection—Envy Menswear
Lapdance Shoes Expanded Sizes—Xgen Products
Fifty Shades Darker Lingerie—Coco de Mer
Magnifique Collection—Bijoux Indiscrets
Hosiery Collection—Hustler Lingerie
NSFW Adult Coloring Book—Lady Cheeky/SheVibe
LHM (Lovehoney Men’s Underwear)—Lovehoney
Silicone Attachments—Sybian
Lovehoney Lingerie—Lovehoney
Skwert—Boneyard/Channel 1 Releasing
Oh La La Cheri Paris Collection—Ascension Lingerie
Uvee—Clean Light Laboratories
Peekaboo Pasties Additions—Xgen Products
WaveCare—Dorr
Premiere Collection—Fantasy Lingerie
Sheer Passion—Magic Silk
Stripe Collection—Seven ‘Til Midnight
Superhero Boyshorts—Xgen Products
2016 Main Collection—Coquette
TUX—LELO
White Label Additions—Baci Lingerie
OUTSTANDING ACCESSORY
Alligator Cuffs—Justin Sayne Leather
Bigger Longer Stronger—TSX Toys
Clone-A-Pussy—Empire Labs
Copy Me! Casting Kits—Copy Me!
Disco Ball Cup—Kheper Games
DV8 Dare Pong—The Deviate Network
OUTSTANDING MARKETING CAMPAIGN
Air Sex Championships—Dreamers & Evolved Novelties
Be The Gift Holiday Campaign—PHS International
Customer Input for Next Product—CB-X
Go for the Gold Party—Pjur
Host Tour for Cast of ‘Last Man on Earth’—Pipedream Products
ManShop Marketing Campaign—GameLink
Marnie Simpson Face of Lovehoney Lingerie—Lovehoney
$1M to Justin Bieber for Endorsement—Empire Labs
Our Bullets Don’t Hurt Billboard—Feelmore 510
Pleasure Product Home Delivery—Doc Johnson
Political Condoms—Paradise Marketing
Santa’s Sack Promo—Eldorado Trading Company
Scrotal Beauty Pageant—Autoblow
OUTSTANDING PACKAGING
Bottom Line—Shots Toys
Collections—Perfect Fit Brand
Essentials Collection—Rianne S
Icicles Gold Edition—Pipedream Products
iScream Vibrator—Shiri Zinn
Kitsch Kits—Icon Brands
Luxe Collection—NS Novelties
Midnight—Sportsheets
Mini Marvels—CalExotics
My Sexy Mailbox—Little Genie Productions
Oxballs—Oxballs
Sliquid Silver—Sliquid
Titan Men—Doc Johnson
Tryst—Doc Johnson
Ultra Bullet Massager with Promotional Purse—FemmeFunn
The AVN Novelty Expo runs January 18-20 at Hard Rock Hotel & Casino.
All trade attendees are welcome to attend the “O” Awards. ANE trade
registration includes entry to both ANE and the Adult Entertainment Expo.
For more information on ANE or the “O” Awards, visit NoveltyExpo.com.
PLEASURE PRODUCTS
Clandestine Devices to Ship Mimic in January
The first item from new manufacturer Clandestine Devices, the Mimic personal
massager, will begin shipping to distributors and, in turn, retailers starting in
January.
The latest venture from performer/director Jules Jordan, Clandestine Devices
made its debut last January at the AVN Novelty Expo, and will once again exhibit
at the B2B trade event Jan. 18-20 at Hard Rock Hotel & Casino Las Vegas.
The Mimic is a powerful personal
manager that is ergonomically
designed to fit into the palm of
the hand and provide external
stimulation. Mimic boasts eight
vibrational patterns and six speeds.
“It starts on a medium speed, and
the user can adjust up or down from
there,” Jordan told AVN.
The waterproof and rechargeable
massager comes in three rich
colors—black, lavender and seafoam
green—and resembles a soft and
curvy stingray.
“I looked at things that people
use every day and looked for
something that could be modified
and used in a new way,” Jordan
said of his creation. That thought
process, he said, spurred him to
branch out from producing and
distributing adult movies and enter
into the pleasure products side of
the industry.
‘I kept looking at the mouse
used with computers, and realized
that’s something many people are
comfortable using,” he said. “I didn’t
want something that was blatantly
sexual. You can leave the Mimic out
and no one would automatically
think it was a sex toy.
“I’ve always been fascinated with the stingray shape, and using it for the basis
of the design and adding the curves makes it perfect to match the contours of the
body,” Jordan continued. “It’s even great to use it as a neck massager!”
It took two years from design to a finished product, Jordan noted, and much of
that time included testing by focus groups.
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“The feedback was absolutely
overwhelming in a positive direction,”
said Kim Faubel of Clandestine Devices.
“The moment people see the Mimic,
they’re impressed because it looks
different, especially to those who attend
trade show after trade show. People really
appreciate the colors we chose, and the
shape, as well as the feel of the silicone.”
The dedication to detail, form and
function will be a hallmark of Clandestine
Devices, Jordan said.
“I don’t want to be a company that
releases 100 SKUs a year,” he said. “I
want to be a company that might only
release one or two products a year, but
they are products that have a major
impact.”
“We will always be thoughtful with our
products,” Faubel agreed. “You can always
expect beautifully designed products that
are crafted with functionality in mind.”
The Mimic will be available from East
Coast News and Holiday Products in the
U.S. and through Scala and Eropartner
in the EU. More distributors will be
announced shortly, Faubel noted.
For more on the Mimic, which retails
for $120, visit ClandestineDevices.com.
For sales inquiries, email
kim@clandestinedevices.com.