Page 82 - AVN December 2017

PRODUCT NEWS
IVD|ECN Hosts Fall Show in Vermont
For the third year in a
row, East Coast News
and International Video
Distributors took over
Stowe Mountain Lodge
in Vermont for its
annual Fall Show.
Sixty-four of the
industry’s top pleasure
product manufacturers
and production studios
were on hand, showing off both their latest and
best-selling products and DVDs to more than
200 retailers.
Over the course of three days, show
attendees were able to get one-on-one time
with manufacturers and studios, IVD and ECN
sales and support staff, and other retailers and
buyers in the industry.
“This year’s IVD|ECN show was a
phenomenal success,” said Lynda Mort, vice
president of sales and marketing. “The purpose
of our show is to bring together our customers,
vendors and staff to give them an opportunity
to interact on a more intimate basis. Our show
allows our customers the chance to learn about
products, review new releases and spend one
on one time with each other. It also gives our
customers the opportunity to mingle with
other successful business owners and share
best practices. I would say this was one of the
most intimate and successful shows yet!”
The 2017 IVD|ECN Fall Show officially
started on the evening of October 22,
with a dinner hosted by the IVD|ECN
staff recognizing their vendor partners for
everything they do. Co-owner Frank Koretsky
capped off the night with a short speech where
he thanked the vendors for their continued
support throughout the year. The following
day, a world-travel-themed dinner was held for
customers, vendors and staff.
The CalExotics
booth was also one of
the highlights of the
event, having the main
room of the show floor
to showcase their top
collections like Kroma,
Scandal, Mini Marvels,
and more. The company
also sponsored daily
afternoon snack breaks
for everyone in their booth, featuring Tiny
Teasers and Jopen’s Amour line.
“We had our best show to date and received
an overwhelming amount of positive feedback
on our latest releases,” said Austin Ferdinand
of CalExotics. “Being able to showcase our
product in the main room contributed to our
success and drew large crowds throughout the
entire show.”
DVD vendors such as Pure Play Media,
Girlfriends Films and Jules Jordan Video
reported an uptick in DVD interest.
Representing Wicked Pictures, Jessica Drake
was on hand to take photos with customers
and sign copies of her recent releases.
“The show that IVD|ECN puts on every
year is always amazing, and this year was no
exception,” said Bonnie Kail of Wicked Sensual
Care and Wicked Pictures. “With the amount
of customers we had at the Wicked Pictures
booth to talk about our DVDs and visit with
Jessica, I can safely say that DVDs are still alive
and well.”
On the final evening, dinner guests were
asked to wear their plaid and flannel attire
for a trip to the mountains—not literally, but
the theme of the night was camping and rural
Vermont, with merchants on hand to sell
various local products such as cheese, syrups
and more. The night was capped off by a dance
party.
PLEASURE PRODUCT NEWS
Channel 1 Releasing, ECN Team Up for Daisy Release
Channel 1 Releasing
is releasing its new
Daisy one-piece
douche adapter, with
full-line distributor
East Coast News. The
Daisy debuted at the
distributor’s annual fall
trade show in Stowe,
Vermont.
“ECN and IVD have
supported our products
for almost 20 years now,” said Rob Novinger,
CEO of Channel 1 Releasing. “As our only full
line and largest novelty distributor I wanted
to support them and offer our new products
exclusively.”
The Daisy is made of ABS plastic and
features small streamlined blister packaging,
designed for easy
merchandising and
quick checkout. The
one-piece design fits the
most common universal
threading which includes
all Coca-Cola, and Pepsi
water products among
thousands more.
“We are really excited
to be the only full line
distributor for Channel
1’s Rascal and Boneyard lines,” said Justin
Vickers, ECN retail coordinator. “The new
Daisy and Skwert are going to be huge sellers
for us, as there is a big market for original
products with superior design. We are doing a
special push for this product at the show.”
For more, visit ECN.com or C1R.com.
82 | AVN.com | 12.17
Eldorado Beefs Up Marketing Team
Eldorado Trading Company
has hired Dianna Stratton as
a marketing communications
strategist.
“Landing at
Eldorado Trading
Company is
a remarkable
opportunity. I am
most excited by
the quality of the
marketing work they
create within such
a dynamic industry,” Stratton
said. “My previous work in the
health, wellness and educational
fields should give me a unique
perspective that I hope will
contribute to Eldorado’s
continued growth and
momentum in the marketplace.”
With 20 years in marketing,
Stratton brings sophisticated
storytelling and customer
engagement experience to the
company. As the marketing
communications strategist,
Stratton will work alongside
Eldorado’s extensive vendor
partners to create unique
integrated marketing plans
targeted to Eldorado customers
as well as lend her knowledge to
special projects.
Prior to joining
Eldorado, Stratton
worked as a digital
marketing specialist
at Emily Griffith
Technical College
where she was
responsible for social
media marketing and
advertising, creating
website content, flyers and
marketing brochures. She began
her career in the pharmaceutical
industry and transitioned to
marketing after getting her
master’s degree.
“We are all thrilled to
welcome Dianna to our growing
team,” said Allison Travers,
Eldorado’s director of marketing
communications. “With her
extensive marketing and sales
experience, we believe she
will be a valuable asset to the
company and will contribute
to the continued success of
Eldorado.”
For more, visit Eldorado.com.
Satisfyer Announces Lower Prices
EIS GmbH, makers of the Satisfyer range, is raising awareness of the
brand while lowering prices.
“Our DNA at Satisfyer makes us totally focus on end consumers
and give total priority to sell out. Becoming the most sold item in
the world in less than 18 months and building a new dimension to
sexual wellness new market, is requiring our complete attention
and awareness, exchanging permanently with most of our partners
and compiling sales data, leading us to be courageous to adjust
our strategy at any time always for better results and anticipate
our industry new challenges,” said Vice President of Sales Jerome
Bensimon.
“This time has come again and we have decided to readjust us
worldwide pricing strategy and conditions, to offer end consumers
prices they are ready to pay, and maximize the tremendously
growth at retail level, without large prices variations in between
different sales channels. All our retail prices are now reduced to best
selling prices observed. ... As an example, the Satisfyer Pro 2 Next
Generation is now at $/Euro 59.95 worldwide.
“Our prices to distributors and key accounts are kept to the
minimum, even with all products improvement and worldwide
advertising campaign Satisfyer will start beginning of 2018,”
he added. “Retailers’ margin will also offer less flexibility, but
comfortable profit, bringing more competitive pricing with others
sales network, translating in larger sales volume. Our company will
continue to invest at each of its partner level, in trade marketing and
special actions to support our customer’s businesses.”
EIS GmbH was named Brand of the Year at the eroFame show and
also was recognized as Highest Potential Product for Satisfyer Men
and Best Innovative New Toy for the Satisfyer Pro Penguin.
For more, visit Satisfyer.com.