Page 76 - AVN August 2017

PRODUCT NEWS
Boneyard Toys Releases Skwert Lube Injector
Channel 1 Releasing has expanded the
award-winning line of Skwert products
with the Skwert Lube Injector.
“With all the incredible success
of the original Skwert Water
Bottle Douche, we have
major plans to expand this
interchangeable cap concept
into an entire range of
products under the Skwert
brand name,” said Rob Reimer,
Channel 1 Releasing chief
marketing officer. “Expect to
see a new Skwert product once
or twice a year.”
Just like the concept of
the original Skwert, the lube
injector comes with two caps
that fits most lubricant bottles,
turning them instantly into a
lube injector. Skwert falls under the
Boneyard brand of products.
The Skwert Lube Injector makes
deep lubrication much faster and
easier. The 4-inch (10cm)
interchangeable plastic injector
comes with a small and large
bottle cap that fits most lube
bottles. The injector has
comfortable finger pump holds,
that lets you inject the perfect
amount of lubricant with no
backflow. The injector also
comes with a sanitary storage/
travel cap. The hose attachment
can be cut to fit multiple size
bottles.
The Skwert Lube Injector will
be available for wholesale and to
purchase mid-August.
PLEASURE PRODUCT NEWS
Lovehoney Adds Broad City to Portfolio
Lovehoney has announced its latest brand partnership with the U.S. hit comedy
series Broad City.
This is the first time that Lovehoney has partnered with a TV show; the
current portfolio includes rock bands, (Motörhead, Mötley Crüe) fashion brands,
(tokidoki), sex experts (Tracey Cox) and, of course, Fifty Shades of Grey.
Broad City, starring Abbi Jacobson and Ilana Glazer, is an odd couple comedy
about two best friends navigating their twenties in New York City whose
adventures always lead down unexpected and outlandish paths. The show is noted
for its frank and funny portrayal of sex, and has featured many sex toys, including
a memorable scene that introduced pegging to a mainstream TV audience for the
first time. Lovehoney says the range of irreverent, colorful items will appeal to
Broad City’s extensive fan base as well as first-time users.
Neal Slateford, co-founder of Lovehoney, said, “For us working with a show
of Broad City’s caliber was a no-brainer and we’re delighted to be working with
Comedy Central. The range perfectly encapsulates what the show is all about: fun
and energy. We’re delighted with how the products represent Abbi and Ilana’s
humour, with each item harking back to hilarious episodes in the girls’ lives. The
hero products for us are the kegel balls, Nature’s Natural Pocket: fans will know
the exact moment in the show that these pleasure balls, with their secret ‘stash’
pocket, is all about.”
Steve Raizes, senior vice president of consumer products for Viacom’s Global
Entertainment Group, noted, “Comedy Central is thrilled to team up with
Lovehoney on this collection that expresses the bold, unique and sex-positive
voice of Broad City. We are excited to bring these innovative and high-quality
products to fans of the show.”
The products have been designed and developed in-house as has all packaging,
POS and brand marketing collateral.
Kate Hodgson-Egan, international sales manager, remarked, “We are delighted
the Broad City range is finally here! We cannot wait to showcase the range to our
committed customers in the U.S. who have been so supportive of our licensed
ranges. The new season of Broad City premieres in the U.S. on the 23rd of August
so get your orders in as soon as possible.”
For more information, email enquiries@lovehoneytrade.com.
76 | AVN.com | 8.17
Eldorado Releases Eighth Elevate U Lesson
Adult distributor Eldorado Trading
Explains Kira Manser, clinical
Company has released the eighth
director of the Center for Sexual
lesson in its Elevate U e-learning
Pleasure and Health (CSPH), “We’re
series.
proud to release lesson 8, which
Lesson 8 is “All About the Pelvic
prepares adult retail sales associates
Floor.” This lesson will give retailers
to start conversations with their
the information needed to support
customers about this often-silenced
their customers in understanding
topic which impacts over 14 million
more about the pelvic floor. “All
people in our country.”
About the Pelvic Floor” covers when
Elevate U is available to active
it’s appropriate to refer customers
Eldorado customers as an added value
to medical professionals for
to working with Eldorado.
further assessment of pelvic
For more information
floor issues, how to help
about the program and to get
customers find toys to
enrolled, visit Eldorado.net/
support their pelvic floor
ElevateU or email elevateu@
health, and how to identify
eldorado.net. To learn
symptoms
more about the
of tight or
center, visit
inflexible
TheCSPH.org.
pelvic tone.
LELO Hex Goes Wide
LELO’s Hex condom is now available
the difference for themselves, they’re
at major U.S. retailers nationwide,
not going back to ordinary condoms
including thousands of Rite-Aid
again!”
stores and all Target stores, as well as
In less than a year, Hex has secured
Walgreens and CVS online.
its position as one of the most
“It’s great to see how the customers
successful new condom launches in
and retailers alike are clamoring to
recent history, with more than 12
get their hands on Hex,” LELO CMO
million condoms sold since its launch
Steve Thomson said. “For most of
last year.
the world this feel like a sudden
Such mainstream appeal has also
and overnight transformation of the
seen LELO making high-profile
condom industry, but we at LELO
partnerships lately, including Magic
had been working on this for seven
Mike Live, co-directed and developed
years before it even hit the shelves.
by Channing Tatum. LELO was a
We’re not surprised at its success, but
leading partner for the show’s huge
that doesn’t make us any less proud
Vegas launch event.
of it. Once people try Hex, and feel
For more, visit LELO.com.