Page 36 - AVN April 2017

TECH NEWS
ExoClick
Ad network launches native
advertising format
ExoClick has launched the native
advertising format on its leading ad-
network platform. Native advertising
is a commonly used ad format in
the mainstream industry. Because
the ad resembles the editorial
content of the publisher’s site, it
has a much higher click-through
rate compared to standard banner
advertising. According to Mediapost.
com, consumers interact with native
ads up to 60 percent more than they
do with standard banner ads.
Benjamin Fonzé, ExoClick’s
founder and CEO, remarked, “Native
advertising provides a valuable
transition from a site’s regular content
to premium advertising spots, which
offers much less user resistance
compared to a traditional banner ad.
After the user clicks on a native ad the
key to driving conversions depends
on how the advertiser creates their
landing page, for example, use the
page as a tool to educate the consumer
about your product or service, provide
customer testimonials, if it is a live
cam product try interviews with some
of the models. By making the landing
page more lifestyle orientated you will
increase your conversions because you
are engaging the consumer.”
For more information, email
help@exoclick.com.
COMPANY NEWS
36 | AVN.com | 4.17
KinkVR.com
Kink.com partners with Utherverse
Digital to grow production,
audience
Kink.com has partnered with
Utherverse Digital to expand the reach
of the Kink’s VR content.
As part of the deal, Kink will
continue to produce new virtual reality
BDSM and fetish scenes multiple
times each month at KinkVR.com. In
addition, the site will also be featured
in Utherverse’s growing virtual reality
network.
“We began building out our
VR division in late 2015, as an
experiment,” said Matt Slusarenko,
director of marketing for Kink.com.
“Reaction among our existing users
was tremendous, but we wanted to
make sure we were reaching the full
market for VR, so we began talking
with Utherverse about accessing their
audience as well.”
Utherverse’s partnership with adult
studios is a major expansion of its VR
Portal Network.
“When a production studio joins
our network, we give them extensive
training and VR equipment that is the
absolute best in the world, and we
also provide post-production services
and the full suite of membership
website tools, billing and support, and
even advanced affiliate program and
marketing expertise for their benefit,”
said Brian Shuster, CEO of Utherverse
Digital.
Affiliates can promote KinkVR.com
by going to HolocashVR.com.
FreePlayCams.com Site launches with new
BurningAngelVR
Adult entrepreneur Joanna Angel
debuts site via Utherverse Digital
Top alt-porn studio BurningAngel has
partnered with Utherverse Digital, a
leading virtual reality entertainment
production and post-production
company, to launch BurningAngelVR.
com, a new addition to Utherverse’s VR
Portal Network.
BurningAngel’s Joanna Angel
has been directing for HoloFilm
Productions, a leading VR production
company, since last year. Now, her own
VR offering, BurningAngelVR.com, will
become the first featured website in the
VR network cultivated and hosted by
Utherverse Digital.
“Learning about this technology
has been an incredible experience, and
there is no one else better to do it with
than the team that created HoloGirls—
the absolute best in VR in the adult
industry,” said Angel.
BurningAngelVR.com currently offers
16 VR scenes starring Angel and other
performers, including Jaclyn Taylor,
Rachel Rampage, Nikki Hearts and
Leigh Raven.
“Joanna Angel is an amazing
performer and a talented director. She
enthusiastically embraced VR for the
new kinds of experiences it can give to
fans, and she has been amazing both in
front of the camera and behind it. Now,
she’s been trained and given the state-
of-the-art camera systems that we’ve
designed, and I’m super excited to start
to see the content she’s going to be
producing,” said Brian Shuster, CEO of
Utherverse Digital, Inc.
interaction software for users
FreePlayCams has launched with “a different
kind of interaction for their users,” setting out to
implement new technological advancements in
software such as VibraToy.
VibraToy is an interactive device that lets
performers offer an interactive service to their
audience. Users can control the VibraToy by moving
their mouse allowing them to “play” with the
performer.
FreePlayCams cited a recent Cam4 survey that
indicated 32 percent of men and 21 percent of
women surveyed between the ages of 18 and 65
have watched a live adult cam show online.
“Even though consumers love to watch live cam
shows, there is a growing need for interaction
between the performer and consumer,” according
to FreePlayCams. “Over two-thirds of the
consumers like free or paid interactive services
with their performers as opposed to just watching.”
FreePlayCams offers a large variety of cam
performers and high-quality resolution to increase
the satisfaction between performers and
consumers. FreePlayCams markets to anyone over
the age of 18 with their new international launch.
For more information, visit FreePlayCams.com.
Cams.com
Company ramping up international model recruitment efforts
Cams.com is expanding its presence abroad to find the next big star.
Steve Hamilton (pictured), model manager for Cams.com, is
leading the talent recruitment efforts in the United States, as well as
other key areas such as Romania and South America. Hamilton
recently set up shop in Medellin, Colombia, where he will work with
studios and models to strategize the Cams.com brand in Latin
America.
“We believe in the growth of the webcam industry here in South
America, and the epicenter of that growth is in Colombia,” Hamilton
said. “There is no better place for me to be, and it is my belief that
being here will give us a chance to better serve our current models
and studios as well as find the next Cams.com superstars.”
Hamilton, who has been with parent company FriendFinder
Networks for more than a decade, says he’s happy with the move.
“The pace of life is very different and everyone has been amazingly
helpful and kind. The few amenities I am missing are far outweighed
by the ability to visit all parts of Latin America easily,” he said.
For more information, visit FFN.com.