Page 58 - AVN September 2016

by DANMILLER
Live Nation
Thriving webcam community surges forward
FEATURE
becoming a worldwide industry, but insiders
T he live cam market proved its point en route to
say the current momentum makes another
growth spurt imminent.
No longer a matter of “if” it will disrupt the adult
entertainment landscape, it’s now just a matter of
how much. And with that maturity comes fierce
competition, a demand for innovation and the
constant reminder that creativity is key to longevity.
The top cam platforms and the models who
perform on them realize there’s no place for
complacency in this community.
“This is an early adopter market that’s maturing,”
said Steve Hamilton, model manager for Cams.com.
“More players are entering the playing field and
turning up the pressure on providing unique services
and winning and maintaining new audiences. As
a result, our new HTML5 viewer, the Connexions
interactive toys, and our new Buzzmode tipping have
been extremely popular.”
58 | AVN.com | 9.16
“It’s not just about camming anymore, it’s about
monetizing phone calls, videos, photos, panties,
social media accounts … anything you can imagine.”
—Steve Hamilton, model manager, Cams.com
Hamilton told AVN among the notable changes in camming are the new tools available for models to engage a
larger audience as well as amp up their marketing efforts.
“It’s not just about camming anymore, it’s about monetizing phone calls, videos, photos, panties, social media
accounts … anything you can imagine,” Hamilton said. “Every day I see new services popping up that allow
models to funnel money into their accounts, even when they’re not on cam.
“The long game is going to be about virtual reality (VR) and augmented reality (AR) technology. Forbes
magazine was recently quoted that this tech will be a $30 billion industry by 2020. Even if camming gets a
fraction of that, it’s enough to disrupt the industry. I haven’t seen anything yet that provides a mind-blowing live
and immersive VR experience yet. It’s very close though. They’re much further along for pre-recorded content.
Everyone in the industry pretty much agrees that this is the golden grail for the next five to 10 years.”