Page 71 - AVN October 2016

by TIMHENNING
The Good from adult companies
organization is the celebration of its
One major milestone in the life of any
20th anniversary, something that the
Association of Sites Advocating Child
Protection (ASACP) enjoyed earlier this year. Despite
its 20-year history of success and the support of
some of the industry’s most influential players,
however, ASACP remains a mystery to many of those
who would benefit from and be able to support its
mission to help protect digital media businesses
by preventing children’s access to age-restricted
materials.
Founded in 1996 as the Adult Sites Against Child
Pornography, ASACP changed its name in 2005 to
Association of Sites Advocating Child Protection,
retaining its “ASACP” identity while reflecting a
growing diversity in its membership and mission.
A non-profit, member supported organization,
ASACP provides its award-winning, internationally
recognized Tipline, which allows members of the
public to anonymously report suspected child
pornography—with ASACP now having processed
over one million CP reports.
As part of this process, ASACP determines the
site’s IP address, hosting and billing providers,
ownership, and links to other sites, then forwards
verified “Red Flag” reports to the appropriate
agencies, including the FBI and the National Center
for Missing & Exploited Children, and European CP
prevention agencies.
The Tipline, along with the Restricted To Adults
(RTA) website meta label program, is funded by
ASACP’s sister organization, the ASACP Foundation,
a 501(c)(3) charitable organization. Contributions
to the ASACP Foundation are tax deductible for
American companies and may be tax deductible for
others depending on the tax laws in their countries.
The free-to-use RTA label works with content
filtering software to provide parents and institutions,
libraries and schools, with effective, basic protection
against exposure to age-inappropriate materials, and
is an easy addition to any adult website with one
simple snippet of code.
Our continued development of RTA brought
enhancements such as the RTA Verified program,
plus an easy plugin to add the label to WordPress-
powered sites, along with translations of our site
and services, and entry into the peer-to-peer and
mobile arenas (including parental controls for
Android applications). These developments have
helped the association to keep pace with today’s fast-
changing technology and the significant challenges
it presents. For example, the rush to virtual reality
and ubiquitous mobile internet access present a new
range of child protection issues we need to address.
Fight ASACP marks 20 years of protecting children—with vital assistance
Backed by a small yet highly experienced staff and the efforts of volunteers, ASACP receives guidance from
a rotating Advisory Council, made up of veteran professionals from some of adult’s biggest brands, who offer
valuable insights on the industry’s inner workings—helping the association strike a balance between business
and child protection, while focusing its efforts where they will do the most good.
ASACP doesn’t only receive advice from the industry, it gives it some too. From its Best Practices to its Code
of Ethics, to targeted initiatives such as assisting CCBill in its policy development process and by partnering
with BoodiGo.com to build a safer adult search engine and more, ASACP is here to help you.
Another valuable resource ASACP provides site owners is a list of banned words and phrases often used when
searching for CP. Translated into 25 languages, this scrub list is an easy plugin for search engines, tube and
other sites with user-generated content, filtering out any trouble before it becomes a problem.
And even though the association offers these services free of charge to all users, they are not free for us to
provide, so ASACP relies on funding from the industry. From AVN (one of ASACP’s founding sponsors) to
Xbiz, YNOT and Zombaio, ASACP relies on the continued support of the adult entertainment and digital media
industry’s top players and service providers to fund our mission.
In addition, a wide range of members and supporters stand by ASACP’s mission of keeping children out of
and away from adult entertainment, including top industry attorneys, advocacy groups such as Free Speech
Coalition, the Eros Association, Parents in Adult, the ACI Foundation, dozens of webmaster communities, and
consumer groups. Individual adult industry business leaders and performers also support ASACP, appearing in
ads and public service announcements on behalf of the association and its RTA labeling program.
When Congress demanded that the industry
“do something” about children’s easy access
to age-inappropriate material online, we responded
by developing the RTA meta label, which now
sees more than 20 billion monthly hits made
to RTA-labeled web pages—including from the
20 percent of adult websites that generate nearly
80 percent of all adult traffic on the internet.
These range from stars such as Chi Chi LaRue, Catalina Cruz, Kayden Kross, Kirsten Price, Riley Steele,
Stormy Daniels, Sunny Leone, Tera Patrick and Evan Seinfeld, Tori Black, and Ron Jeremy, to Pink Visual’s
Allison Vivas and AWE’s Mickey Bojcsik. Industry veterans Michael Klein and Colin Rowntree also made
appearances in ASACP ads.
As part of its community outreach initiatives, ASACP attends a wide range of adult industry, consumer and
governmental gatherings around the globe, in an effort to reach decision makers and stakeholders.
We are of course extremely grateful for this outpouring of support, with initiatives such as our monthly
Featured Sponsors program and annual ASACP Service Recognition Award honoring our top benefactors.
As for what we have accomplished on behalf of children and the industry, ASACP’s distinguished record
of ongoing success has earned it widespread recognition within the industry as well as among consumer and
government stakeholders. For example, the association played a role in closing illegal websites that featured
underage models or depictions of child sexual exploitation, including “Dreamboard,” as well as the billing firm
“Regpay,” in two of the world’s largest and most infamous CP busts.
ASACP’s industry knowledge and forensic analysis expertise allows the association to assist authorities
in distinguishing actual CP from legal depictions of underage models, enabling law enforcement to focus its
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