Page 50 - AVN November 2016

FEATURE
Without question one of the main attractions
on Sunday’s schedule was the Virtual Reality panel
titled “Real Possibilities.”
The all-star group of experts included Anna Lee,
president of HoloGirlsVR; Todd Glider, CEO of
BadoinkVR; Todd Spaits, CMO of YanksCash; Stefan
Geisler, co-founder of AmazingContent.com; Fabian
Grey, founder of AliceX.com; and Jean-Claude
Artonne, co-founder of Terpon.
Stewart Tongue, owner of EngineFood.com,
moderated the anticipated session that unfolded in
front of a standing-room-only crowd.
“There’s been a lot of trends in this industry, but
for me with VR, I’m all in,” said Todd Spaits, who
left a hiking expedition in Spain to be on the panel.
Badoink’s Todd Glider said there is “no manual”
for how to shoot VR, and there won’t be.
“It’s very DIY now—from the camera rigs to even
the models,” he said. “There’s no formula yet.”
Anna Lee, who is also directing for HoloGirlsVR,
told the audience “it is the fastest evolving method
of shooting that I’ve ever been a part of.”
JC Artonne, whose new Swiss venture offers
the first fully integrated, plug-and-play 4K 3D-VR
camera, said, “at the end of the day, VR will be a
community.”
Artonne predicted the “Holy Grail” for VR
content is attracting female consumers.
“Most of your customers are men, but if you can
bring women to consume live content, maybe you
will double or triple your revenue,” Artonne said,
noting that his camera will be waterproof in 2017.
Another standout session during Sunday’s
robust program was the dating panel titled “How to
Compete and Win in Today’s Online Meet Market.”
Masterfully moderated by Revolution Force CEO
Sean Christian, the seminar featured Paul Groen,
business development manager for Advidi; Jenny
Gonzalez, chief revenue officer for Dating Factory;
Kristell Perez, director of affiliate marketing for
FriendFinderNetworks; Wacek Warzawa, head
of global acquisition for WhiteLabelDating; and
William Soares-Pinto, business development
manager for Hubpeople.
Revolution Force’s Christian said that “user
targeting is the most important thing inside of
dating.”
Business 2 Business Speed Networking, sponsored by Terpon,
and educational seminars, sponsored by Affil4You, were among the
daytime activities at Webmaster Access Amsterdam. At night, some
tried their luck at poker. Photos by JFK/FUBARWebmasters.com
50 | AVN.com | 11.16
With another standing-room crowd, Christian led
the group through several lively exchanges on topics
such as handling chargebacks, finding the right price
points on different geos, testing creative flows and
increasing user engagement.
Wacek Warzawa of WhiteLabelDating told the
crowd his company’s entire approach is based on
LTV, or lifetime value. Meanwhile, FriendFinder’s
Kristell Perez said her company has found success with
gamifying interactivity with its users.
“Users gain points by interacting with other
members and that’s worked really well for us,” Perez
said. “It’s a trend in the industry to try to get the
interaction with the other user. With points there are
things they can collect.”
Christian worked the entire meeting room, injecting
personal anecdotes from his 15-plus years in the
business and even at one point playfully sitting on the
lap of an audience member in the front row.
“One of the most important things inside of dating
is the first click,” he noted.
Perhaps it was fitting the final panel of the
weekend explored the booming live-cams market,
as it’s arguably the fastest growing sector of adult
entertainment.
“Yuval [Kijel] used to say, ‘if you stop 10 people on
the street maybe one of them knows what live cams is,
but now it’s a much larger pool of people that knows
live cams,” said Flirt4Free’s Wilson.
Flirt4Free’s head of traffic acquisition was joined on
the stage by Liz Rekevics, senior marketing director for
Streamate; Jim Austin, head of business development
for StripChat; Mugur Frunzetti, founder of Studio 20
Live; and Livia Choice, an award-winning cam model
for ImLive.
Laszlo Czero of Streamate moderated the seminar,
which covered a lot of ground in the last hour of the
educational program.
The talk quickly turned to model-to-consumer
dynamics, as the group agreed the top models give
users more personal attention.
“The models that I’ve seen that are successful are
talking to every single customer,” Wilson said.
Jim Austin added, “It’s a career. Models that take a
short-term approach are not going to be successful. …
Every user wants to be treated like an individual.”
Livia Choice, who in six years has become one of the
most popular models on ImLive, said, “Don’t forget we
are also human.”
Streamate’s Liz Rekevics noted the level of
professionalism among models has increased and that
“one thing that all the cam sites share is we share
models and we share users.”
Livia said, “there are guests that buy the fantasy of
sex, but there are also guests who buy the fantasy of
love.” She receives marriage proposals almost daily.
Frunzetti said when cam models leave one site and
go to another it’s “always about their experience, not
always about money.”
In a first for Webmaster Access, a special panel
called “Understanding Regional Tax Laws” led off the
morning lineup loaded with tips for best practices.
Moderated by Daniel Morris, a global expert in
multi-national business structuring, tax optimization
and asset protection from Morris + D’Angelo, the
panel featured a strong quartet of speakers.
They included Joost Zuurbier, the CEO of
Amsterdam-based Verotel who rode his bike to the
hotel; Emil Darbinian, a tax consultant for Prospectacy
Limited; Gregory Dumas, the president of GEC Media;
and Jean-Claude Artonne, co-founder of Terpon.
Dumas has built several companies from the ground
up, imparting some words of wisdom about personnel
decisions.
“If you’re serious about your business the first
people you want to hire is your accounting team,”
Dumas said. “A finance person is a key person in
helping to grow your business.”
That evening, Webmaster Access roared to
a conclusion with the Lingerie Party at Jimmy
Woo sponsored by BitterStrawberry, BongaCash,
TrafficJunky and Paxum. The very last event, the
Sponsor Brunch on the next morning, saw attendees
off until the next conference—Internext 2017 in
January in Las Vegas.|