Page 46 - AVN November 2016

team vs. the orange team—all decked out in Epoch-
branded soccer kits.
The festivities continued into the night as Epoch
left nothing to chance in celebrating its 20th
anniversary with a gala at the nearby Sea Palace.
More than 600 Webmaster Access revelers packed
the Cantonese-style eatery, which is an Amsterdam
landmark as the first floating restaurant. Speaking
of winning teams, a parade of gorgeous models
wore orange soccer-inspired shirts with the No. 20
on the back and black tutus as they greeted guests
and danced the night away. The bash went well
past midnight and party-goers received a parting
gift: a black soccer-inspired Epoch shirt with No.
20 on the back. Nice touch, guys.
We Are the World
The international theme of Webmaster Access
came into focus September 17 during a spirited
opening round of seminars featuring adult industry
experts from around the world.
In a first for adult’s original webmaster
conference, the educational program spotlighted
key global centers of commerce such as France,
Germany, Eastern Europe, North America and the
host country, Netherlands.
Sponsored by Affil4you, the seminars showcased
a multinational group of executives representing
more than two dozen companies.
Kenny B!, the founder of Your Paysite
Partner, led the opening session titled “Land of
Opportunity: Making the Most of North America.”
His panelists included Julie Larson, independent
digital marketing expert at JuicyAds; Remi St.
Maur, sales director at TrafficStars; Lee Robinson,
senior publisher account manager at Exoclick;
Brad Mitchell, founder of MojoHost; and Jonathan
Buckheit, CEO of FriendFinder Networks.
The group discussed the differences between
buying and selling traffic in North America
compared with European markets as well as other
insider tips for how to do better business in the
U.S. and Canada.
“The prices [for traffic] in the U.S. in
comparison to Europe probably in terms of volume
FEATURE
Kicking Off WMA CCBill hosted the Welkom Party at
this year’s Webmaster Access Amsterdam (top right), and the
following day’s activities included the Meet Market (top left).
Photos by JFK/FUBARWebmasters.com
46 | AVN.com | 11.16
30 to 40 percent higher volume so you’ve got to be careful when you’re buying in North America because if you
have a campaign with a high budget you can spend it very quickly,” said Exoclick’s Lee Robinson. “You can find
out in a few hours you can spend at least a thousand dollars.
JuicyAd’s Julie Larson said, “data is everything and everybody knows that and it’s been like that for the last
couple years.”
“Don’t be afraid to test mainstream offers on adult traffic,” Larson added.
MojoHost’s Brad Mitchell said, “no matter what your testing just start small.”
The Eastern Europe seminar—titled “Building a Foundation”—played to a standing-room-only audience as
Alex Osminin, the Ukraine-based CEO of TrafficHunt, joined Serbia-based Vladimir Jelic, VP of Quantox; Mugur
Frunzetti, the CEO of Romania-based Studio 20 Live; and Alsu Khasanshina, the head of Russia-based LeadBit.
YNOT owner Jay Kopita, moderated the session.
The topics ranged from local customs and billing strategies to unwritten rules for business practices.
The next panel, “Navigating Germany: Learn What It Takes to Prosper in Deutschland,” generated just as much
interest as Webmaster Access attendees were packed to the walls for the meaty one-hour session.
The Germany speakers included Andy Wullmer, CEO of SexGoesMobile and SGM Pro; Ines Peterson, sales
manager for Affil4you; Oliwia Kaluzynska, account manager at Exoclick; Patrick Friedrich, CEO of eCardon
Payments; Lars Bleck, CEO of MailValueProfits; and moderator Yannick Ferreri, head of business development
for Porndoe.com.
Petersen said Germany is a good market with a strong economy—the world’s fourth largest to be precise, while
Friedrich noted that “consumer behavior is very honest.”
Wullmer said fetish genres work well in Germany—amateur is especially popular.
“Berlin is the most perverted city,” he revealed, citing the bankable track record of extreme niches such as
gangbangs.
Germany turned into a tough act to follow, but the locals who drove in for the Netherlands panel proved up to
the task. Saturday’s largest panel in terms of speakers included Jacco Kwakkel, product manager for YourChoice.
nl; Garion Hall, CEO of AbbyWinters; Jason Collins, VP of business development for Verotel; Bram Bolt of
DatingCash; Leon Djiksman, sales director at Telefuture; Patrick the Hun, founder of the Hun’s Yellow Pages; and
moderator Norman Hauwert of LeaseWeb.
Fueled by excellent chemistry between the panelists who all knew each other going in as well as strong
audience participation, this session produced more laughs than most panels. But the guys still talked a lot of
substance, discussing at length issues such as banking, the country’s perception as a tax haven and the business
potential in a country with a relatively modest population of 16 million.
The French panel, titled “France Factor: How to Increase Your Bottom Line in Western Europe,” featured
Laurent B., CEO of Affil4you; Maxime Colas, business development manager for Paysite Cash; Patrick K., owner
of xLoveCam; Louise Lang, owner of Planete Live; and Jean-Claude Artonne, founder of Terpon. Alex Lecomte
of JuicyAds moderated the session, which brought the lightning round of panels to a fitting close.
The panelists discussed legal roadblocks, carrier issues, labor regulations and just plain business etiquette for
dealing with French people.
“The labor law in France is very strong and protecting the workers so much, much more than the employer,”
said Paysite Cash’s Maxime Colas. “They are much more protected than the employers.”
Lecomte said, simply put, France requires a little different approach.
“The language point is so important, so if you outsource your services in some countries where the French is
not that good then you lose credibility and they won’t really believe you the same way or have the same faith in
your product if you send email with some issues, some mistakes.”
Louise Lang, a cam model for 16 years on EuroLive.com, said French customers are “very loyal.”
Affil4you CEO Laurent B. said the French people are “a proud people.”
“And they like to be considered,” Laurent said. “Addressing them first in French is always nice. Some of them
may speak good English but they like to be addressed in French. Even hello or something. We do a lot with
affiliates. You have to speak French, proper French.”
Jean-Claude Artonne agreed. >