Page 67 - AVN July 2016

LELO Creates Cornerstone Partners for U.S.
Distribution
Swedish-based pleasure
product manufacturer LELO
has formed a partnership with
four major adult distribution
companies for its products in
the United States.
The Cornerstone Partners
are now the exclusive
distributors for LELO in the
U.S.
“We are excited to be
reinforcing our collaboration
with Eldorado, Entrenue,
Honey’s Place and Williams Trading for our U.S. distribution,” said
Donna Faro, senior sales director. “These four Cornerstone Partners of
LELO are the best distributors in the pleasure industry and have
consistently offered outstanding service and resources to their
customers.
“Restructuring our distribution channel into this Cornerstone
Partnership will allow LELO to work more closely with its Cornerstone
Partners and better support retailers,” Faro said. “We’re certainly thrilled
by this Cornerstone Partnership, which has been designed to add value
to and focus on end-customers for the best possible consumer
experience.”
Retailers interested in stocking LELO products can email usa@lelo.
com or any of LELO’s Cornerstone Partners:
Eldorado—2325 W Midway Blvd., Broomfield, CO 80020.
Phone: (800) 525-0848. Email: customerservice@eldorado.net.
Website: Eldorado.net
Entrenue—3502 E Atlanta Ave., Phoenix, AZ 85040. Phone: (800) 368-
7268. Email: info@entrenue.com. Website: Entrenue.com
Honey’s Place—640 Glenoaks Blvd., San Fernando, CA 91340.
Phone: (800) 910-3246. Email: sales@honeysplace.com.
Website: HoneysPlace.com
Williams Trading—9250 Commerce Hwy., Pennsauken, NJ 08110.
Phone: (800) 423-8587. Email: sales@williamstradingco.com.
Website: MuffsAndCuffs.com
Eldorado and LELO Launch Curated
Collection Sale
Eldorado Trading Company has
partnered with LELO to offer the
Curated Collection promotion, which
features three collections: Classic,
Tiani and Wave.
“We’re excited to be one of LELO’s
Cornerstone Partners and bring their
innovative products to our retailers,”
said Larry Garland, Eldorado founder
and CEO. “This sale enables retailers
to carry LELO’s top-selling products at
a discounted rate for their customers. I
say that’s a win-win! Not to mention all
the point of sale materials and digital
assets LELO is providing to make
selling these products as simple as
possible.”
The Classic Collection is targeted
toward beginners though great for
seasoned experts alike. Ergonomically
designed, the updated Nea 2 and Lily
2 now have twice the motor power of
the originals. Lily 2 is the first-ever
fragranced pleasure product. The Lily
2 in plum has a Bordeaux and
chocolate scent, the pink has a rose
and wisteria scent and the lavender
color has a Manuka honey scent.
The Tiani Collection features a
remote-controlled wearable that
brings pleasure for two. This collection
highlights the Noa, Tiani 2, Tiani 3 and
Tiani 24K. These designs feature
SenseMotion technology, which allows
users to control the sensations during
lovemaking through movements of
the remote, which has a 12 meter
range.
The Wave Collection is for people
looking for that unique toy experience.
The Ina, Mona and Loki Wave all
feature LELO’s unique Wave Motion
technology that mimics the fingers’
come-hither motion.
All collections are supported with
creative assets available to retailers for
every product included in the
collections. Web banners, product
shots, mood shots, product fact sheets
and how to videos are available for
online and digital use. In-store
campaign displays, image cards,
banners and posters, window
dressings and displays are also
available.
The Curated Collection sale runs
now through August 31.
For more information, call (800) 525-
0848, email sales@eldorado.net or
visit Eldorado.net.
Jopen is set to debut its newest collection, Callie,
a range that offers modern, fluid shapes inspired
by jewelry.
“We set out to appeal to today’s trendy, fashion
conscious consumers,” said Susan Colvin, founder
and CEO of Jopen. “We wanted to offer
unparalleled performance with a stunning look.
From this, we created Callie by Jopen.”
Callie offers pleasure with high-end, designer
style in white and gold. The contemporary shapes
allow users to play with ease. The gemstone
accent gives Callie a jewelry-type feel. Callie
offers consumers a friendly price point, with the
MSRP ranging from $59.99 to $74.99.
Callie offers four styles. The Callie Vibrating
Wand, Mini Wand and Mini Massager offer seven
functions of vibration from a USB-rechargeable
motor. The motors produce extreme power,
Jopen Announces Jewelry-Inspired Callie Collection
offering 5,500 to 14,000 revolutions per minute. They
are also made of satin finish, white silicone with a
gemstone accent that acts as a push-button control.
Callie is waterproof for fun in and out of water. The
Callie Vibrating Dual Massager offers all the same
features with an added motor and five independent
speeds for each function. Each Callie product is
backed by a one-year warranty.
To help educate industry professionals about the
features and benefits of this new collection, Jopen is
offering a new e-learning course available from the
CalExotics Institute.
“Callie is a fabulous collection and it is important
for industry professionals to get access to as much
information as possible. This is where the CalExotics
Institute comes in. I encourage everyone who sells
Jopen to take this course,” said Robin Stewart, brand
manager for Jopen.
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